There are a lot of different things you can do to encourage dormant affiliates to be active again. The best approach depends on who they are (PSA, CSA, or another generation) and if they actually learned anything when they first started.
For PSAs and CSAs, you can contact them personally by email. This is the best way to communicate with someone, and if you can get their attention, you might be able to give them more information about SFI. Let's face it - there are a lot of people who sign up, sign out, and never look back. For these affiliates, it's important to make personal contact and try to help them understand that SFI is a real business with real potential. It helps in these cases to ask them what they were looking for when they signed up, too, because that can open the door to conversation. Conversation is key.
For others who have already looked around and have a better understanding of the program, sometimes they need encouragement. It takes work to succeed here, and they might just need a nudge to be reminded of the potential of the system.
For the rest of your downline, I don't think you can email them personally. As far as I know, we don't have access to that information.
For these, and indeed for your whole team, the best way to communicate is through the Genealogy Mailer. This gets to your whole team, and something in your mailer may just be the nudge a dormant affiliate needs to look at the program again with a new set of eyes.
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There are a lot of different things you can do to encourage dormant affiliates to be active again. The best approach depends on who they are (PSA, CSA, or another generation) and if they actually learned anything when they first started.
For PSAs and CSAs, you can contact them personally by email. This is the best way to communicate with someone, and if you can get their attention, you might be able to give them more information about SFI. Let's face it - there are a lot of people who
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