Hi Juliet,
Dormant affiliates! Yes don’t we all have them? At least they are just dormant and did not yet opt-out.
Obviously each one of our dormant team members will have different reason why they are not active. But first we must differentiate between levels of in-activity.
I am sure you have also experienced the sign-up that did absolutely nothing from their join date and still just sits at zero VersaPoints. The reasons why they joined are questionable. Do you need to spend valuable time to keep on trying to get some action into them? Very much debatable. But you will loose nothing by including them in your regular Newsletter through the PSA and CSA Mailer. On the contrary, there will always be the possibility that one of them might see the light, the SFI light! Remember that they did not yet decide to opt-out.
Then we have affiliates that do go through the start-up actions and do start eager and collecting VP’s where they can. But slowly they start to log in less regularly and eventually completely dies down. This is where your awesomeness as a Sponsor is needed. These are the affiliates that need serious motivation, guidance and a little bit of magic, which each one of us should acquire to be an awesome Sponsor.
And the saddest of all is the affiliate that became EA and maybe Team Leader and is with you already for a long period and then suddenly something happens which makes them to become inactive. These are the team members with which you should already have established a personal and trust relationship with over time.
So how to encourage?
I believe you can not encourage if you do not know the reasons for inactivity. So engage with the dormant affiliates and ask the question: why? Some might confide in you and that will open a door for you to help this person. Whatever their reason, you should try to come up with a solution, or if not a solution to their problems, then a way for them to still stay with SFI despite their problems.
Some will not confide in you and you will never know their reasons. There might be zero communication from their side. Does this mean that they are totally lost to you? No, remember, not opt-out yet.
Bottom line is, from day one start building a trust relationship with your down line. Send regular Newsletters and other messages. The aim of all your communication with your down line should be to help and to support and to teach and to guide them to succeed with their own SFI businesses. They should clearly be aware that that is what you want to do with your communications to them, not just to earn your weekly VersaPoints. This will build trust. And when difficult times comes, your down line might easier confide in you about their problems.
And finally, I am sure that an affiliate who does not log in regularly and eventually becomes dormant, might also not do more reading, self-training and exploring the SFI Affiliate Center, meaning the benefits of SFI might not be very clear to them.
This is where your Newsletter and communication (PSA and CSA Mailer) becomes very important. You should set up your Newsletter to be an active reminder and recourse about the SFI benefits and it should be a training tool about building and growing a SFI business. So if the dormant affiliate is not bothering to log in to our Affiliate Center, he/she will still constantly be getting your SFI-content rich Newsletter in their personal e-mail in-boxes.
At the end of the day we should ask ourselves: Did we do everything possible in our power to present the SFI opportunity in such a way to convince our dormant down line members to get back on our SFI bus?
I hope this goes a long way in answering your question.
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Hi Juliet,
Dormant affiliates! Yes don’t we all have them? At least they are just dormant and did not yet opt-out.
Obviously each one of our dormant team members will have different reason why they are not active. But first we must differentiate between levels of in-activity.
I am sure you have also experienced the sign-up that did absolutely nothing from their join date and still just sits at zero VersaPoints. The reasons why they joined are questionable.
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