There are many reasons why a person joins SFI which is why there are also many reasons why they they stop being active. It is important in the first place to not have assumptions about either reasons.
Focusing first on the most promising dormant affiliates (those with the most VP), I check their profile (if they allowed me as their sponsor to view it) and/or engage in a one to one Team mailing to determine why/how they started with SFI. I then devise a strategy to recreate those incentives, for example:
- if someone bought something from tripleclicks (one of my PSAs bought 3 items from TC because she could not find them anywhere else), I give out a minor challenge with a $12 giftcard reward redeemable at tripleclicks.com for anything they fancy including that PSA's type of purchase
- if an employee is trying to become self-employed, I explain the main differences. For one, self-employment requires upfront, initially unrewarded work to lay down the foundations. Financial investment is not compulsory but it does boost promotion and business
- etc
In addition to these, there are some general facts that need to be reminded one at a time in a weekly genealogy mailer (one fact per mail helps your sponsored affiliates focus and promotes the team spirit as you are all focusing on one task at the same time. It also strengthens your leadership as you can focus on the same types of questions and be more efficient at replying to them. The weekly frequency gives you and your team flexibility but can be changed according to your preferences). I have 3 main examples for these:
- Team, remember that tripleclicks.com is YOUR store. When you shop there, you contribute to the pool from which your SFI benefits come from. In addition, it is easier to advertise what you have yourself experienced to your friends and family. Also, your reviews are rewarded with 25VP each. Simply switch some or all of your current shopping to tripleclicks.com and take advantage of more and more payment, delivery and collection options.
- There are many existing reward schemes but they tend to encourage that sense of providing for today's needs and for the same amount of work as SFI leave little to no resilient income. SFI is not about surviving today, it is about building tomorrow (the many tomorrows to come).
I hope this helps. Success with SFI depends on how you approach it. Affiliates, dormant or not, need to see benefits for themselves. Personally, the blackmailing salesman's approach just makes me want to hang up. In our conversations, let us always remember that we are talking to people just like us.
I wish everyone the best with this and I am off to lead by example ;)
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There are many reasons why a person joins SFI which is why there are also many reasons why they they stop being active. It is important in the first place to not have assumptions about either reasons.
Focusing first on the most promising dormant affiliates (those with the most VP), I check their profile (if they allowed me as their sponsor to view it) and/or engage in a one to one Team mailing to determine why/how they started with SFI. I then devise a strategy to recreate those incentives,
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