I think both, the initial contact and the follow-up with a prospect are equally important. It’s very important to make a good first impression to get them motivated and involved. If there is no initial contact, there will be no follow-up.
Initial contact leads to follow-up. Follow-up and relationship building must be done in order to sponsor some really good affiliates. If you’re not doing follow-up then you’re wasting your time. The fortune is in the follow-up!
