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What's more important--the initial contact with a prospect or the follow-up, and why?

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AA Marketing, Aff (South Africa) Top Author Forum Guru 5/1/2013 3:29 am

Affiliate since: 03/21/2013, Power Rank: 99999999 | Read AA's 2 other Ask SC answers

The initial contact has to be the most important.

As the old adage goes: "you only get one chance to make a first impression."

So if your initial contact goes badly you might have no chance for a follow-up - in which case it doesn't matter if your follow-up is the best in SFI.

Of course, this does not mean that you can neglect to develop your follow-up approach and skills. On the contrary, it is essential that you do so.

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What's more important--the initial contact with a prospect or the follow-up, and why?

AA Marketing, Aff (South Africa) Top Author Forum Guru 5/1/2013 3:29 am