While we hear all the time that first impressions are very important, the follow-up is what usually makes the sale, and not the first follow-up either.
When people read our ad, blogs, web-site, Facebook group, or listen to us introduce the SFI/TC Opportunity, they make snap judgments about us, our appearance, and what we are trying to sell them on. They come up with, yes, no, or maybe and it isn't always based on the hard facts you are telling them.
If you leave it where it is when you part or they go on to a different ad, blog, etc. the chances for the sale are iffy at best. It is said that people must be exposed to a new idea or product many times before they decide to buy. But if the product name becomes known to them, if they gain a better understanding and trust with subsequent approaches, then they are more likely to begin to see the benefits in what you are offering and ask questions. Their questions mean that they are interested and are just waiting to hear what they want to hear about the opportunity.At the same time you will be asking questions of them to find out what they are looking for. While you are answering their questions they are not only asking for information, but also forming an opinion as to your character, trustworthiness, and how you relate to them.
So the follow-up is not just another chance to get them to say yes, it is also for a trade of information, and in a sense an interview where each player acts as both the interviewer and interviewee.
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While we hear all the time that first impressions are very important, the follow-up is what usually makes the sale, and not the first follow-up either.
When people read our ad, blogs, web-site, Facebook group, or listen to us introduce the SFI/TC Opportunity, they make snap judgments about us, our appearance, and what we are trying to sell them on. They come up with, yes, no, or maybe and it isn't always based on the hard facts you are telling them.
If you leave it where it
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