The best way to learn about advertising is to jump in with both feet.
Start off with free banner exchanges, safelists, traffic rotators, that kind of thing. There are lots of free ways to advertise! (Set up 2 gmail accounts, 1 for admin stuff, and 1 for all the junk ads you'll get in return...)
Split-test your ads. What do I mean by that? You run two ads that are the same, with only one difference between the two. The difference could be in the wording, the colors, the type of text, whatever. The idea is to see which version performs better.
Also, try to select different target groups for your ads. For example, you may think that young men may be most receptive of your product, but it may turn out that middle-aged men might be a better group. You won't know if you don't try to target that demographic group. So in this case, you use identical ads, but use a demographically segmented medium. (Facebook is great for demographic testing!)
If possible, use something like Google to track your ads. (You can find out more about ad-tracking by googling the term.) Try a few variations against each other, and compare the results. Using the better colors, fonts, and words, you can put together another batch of ads to test.
While you're waiting for test results, you can look up what different colors are associated with different buying habits, how wording will change the response of your viewer, and how text styles will improve your results.
It can take a while, but you will develop an understanding of how you can best reach your target audience, and who they really are.
Split-testing is an integral part of effective advertising. Once you learn how to do it, it becomes easy to do, and doesn't take much extra effort.
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The best way to learn about advertising is to jump in with both feet.
Start off with free banner exchanges, safelists, traffic rotators, that kind of thing. There are lots of free ways to advertise! (Set up 2 gmail accounts, 1 for admin stuff, and 1 for all the junk ads you'll get in return...)
Split-test your ads. What do I mean by that? You run two ads that are the same, with only one difference between the two. The difference could be in the wording, the colors, the
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