For a person who is your prospect or your new PSA, Badges make a big difference as they have no choice but to believe what they see. On the other hand the seasoned SFI affiliate reads into the details of the badge, such as, the star sign above the rank etc. Both ways it's a win win situation, with various badges against your names, which goes to prove how serious you are with your business and how prospects/PSA's/CSA's look up to you for inspiration.
