How do you explain to potential ECA prospects what the E-Commerce Associate program is all about?

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4936 votes
Marchella Rose, Aff (New jersey, US) Top Author Forum Guru 11/19/2013 8:16 pm
Affiliate since: 03/11/2012, Power Rank: 99999999 | Read Marchella's 15 other Ask SC answers
I think a great way to explain to potential ECA what the E-Commerce Associate program is all about is by using the term "Free Advertising". The truth is that everyone wants to grow their business. Becoming an ECA is free of charge until their product is sold then the ECA's are charged a processing fee.

There are several reason why one would want to become an ECA is that
1.As an ECA their business would have a greater presence in the international market since SFI has a
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4931 votes
Dr Sudhanshu Pati, Aff (India) Top Author Forum Guru 11/15/2013 11:36 am
Affiliate since: 08/26/2012, Power Rank: 99999999 | Read Dr Sudhanshu's 155 other Ask SC answers
It is a very crucial part of SFI growth and here are some of the tactics I am using to explain the ECA program.

1. Free: First thing you must share is the E-Commerce associate program is completely free. The seller has only to list the product and wait for the sales to be generated at absolutely zero cost.

2. Alexa Ranking- This is very important for people who have some kind of online businesses. Before approaching someone, just let them know , Tripleclicks ranks among top
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4927 votes
, () Top Author Forum Guru 11/15/2013 3:19 pm
Affiliate since: 12/31/1969, Power Rank: 99999999
This can be explained in a few sentences:


- E-commerce Associate Program is actually a model of opening online shops. So, not a physical store.


- You do not have to pay the cost of renting the space for such a store.


- You do not have to pay the costs of energy and other utilities, which would, in the case of owning a physical store, you have to pay.


- Market of almost two million potential buyers in over 200 countries worldwide.


-
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4907 votes
, () Top Author Forum Guru 11/17/2013 6:47 pm
Affiliate since: 12/31/1969, Power Rank: 99999999
You let the potential ECA prospects know that the ECA program is one of the best and most affordable ways to get their products out on the market, and not just the local markets, but the worldwide markets.

They also should know that people from all over the world will have a chance to see and purchase their products and become return customers and this could in term create even more sales with them advertising for you free, by word of mouth, how good your products are. Those same
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4903 votes
Michael Burgess, Aff (United Kingdom) Top Author Forum Guru 11/16/2013 6:25 pm
Affiliate since: 01/13/2006, Power Rank: 99999999 | Read Michael's 101 other Ask SC answers
This is what I tell potential ECAs

Have you been:

Searching for a way to start selling your products online or increase your current online sales?
Receiving quotes to build an eCommerce website and finding it is out of your price range?
Getting bombarded with technical jargon about managing your eCommerce site?
Managing a website that just does not get the customers to make it all worth your time?
Competing with others and losing your
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4892 votes
Philip Rees, Aff (United Kingdom) Top Author Forum Guru 11/17/2013 12:51 am
Affiliate since: 11/05/2012, Power Rank: 99999999 | Read Philip's 67 other Ask SC answers
The essence of ECA store is that it is a place to list your items for sale.

Why does the prospect need it?

TripleClicks ECA stores permit access to SFI affiliates who will connect and advertise their affiliate links to items for sale via their blogs and advertising which means that the potential ECA will have the benefit of unpaid advertising. Popular ECA store attract many affiliates this way.

ECA stores operate in over 160 countries with over 100,000 items for
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4881 votes
Johnny Tan, Aff (Singapore) Top Author Forum Guru 11/16/2013 10:11 pm
Affiliate since: 11/08/2012, Power Rank: 99999999 | Read Johnny's 264 other Ask SC answers
I would  approach n explain to potential ECA prospects what the E-Commerce Associate program is all about in the following manner:

basically SFI who is long established since 1998 and it  has millions of affiliates with thousand joining them by the day in over 200 countries has this ready made Tripleclicks store like EBay all for free and ready for them once they sign up as a E-Commerce Associates (ECA) where this program available from TripleClicks.com  will let  businesses n entrepreneurs
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4879 votes
, () Top Author Forum Guru 11/15/2013 7:03 pm
Affiliate since: 12/31/1969, Power Rank: 99999999
Hi Leslie

Before explaining to this ECA prospect what the E-commerce Associate Program is I suggest you self examine yourself first before you even make the pitch. Do you know what your strengths are verses your weaknesses and are you willing to work on the weak points to maximize on results? Especially if you are directly meeting your prospect prior to the presentation. This is the NO BRAINER method.

TIPS:(First Steps)
Look professional and presentable. It's your business
Dress
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4856 votes
, () Top Author Forum Guru 11/16/2013 3:17 pm
Affiliate since: 12/31/1969, Power Rank: 99999999
I tell them that the ECA program is for those who have new or used products for sale, and that they have the potential of over a million affiliates working to help them boost their bottom line.

I also tell them they can also sell other people's products and that every product on TripleClicks carries a link they can use. All they have to do is login and open the product page and click on SFI affiliates to get their unique link.

I encourage them to use the ECA program for any
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4840 votes
Williams Ford, Aff (Georgia, US) Top Author Forum Guru 11/16/2013 12:04 am
Affiliate since: 07/02/2024, Power Rank: 99999999 | Read Williams's 638 other Ask SC answers
Good question. The E-Commerce Associate program is a way to expand your customer base. So this is how you explain it:

"Sir/Ma'am thanks for allowing me a space to share our ECA program with your store. I see you are offering gifts. Are they selling well locally for your store?" Yes. "Great! Since that is a good selling item it is likely to have a good market in places where you don't have a store. Have you ever considered sell this item online?" We have a
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