What's the best way to target my advertising to certain groups of people?

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5223 votes
Michelle Lee, Aff (Australia) Top Author Forum Guru 8/19/2013 1:54 pm
Affiliate since: 06/30/2013, Power Rank: 99999999 | Read Michelle's 2 other Ask SC answers
Know your target market.
Know what they want, what they want to achieve, what their motivations are.
Think like how they think.
"Walk in their shoes" so to speak.
Go to where they meet.

If it is ECAs you are targeting. Have you tried your local craft market? Ask if anyone wants to market their craft items online and be seen by millions of people.
I'd imagine they would jump at the chance.

If it is PSAs, have you tried the local unemployment
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5212 votes
Paul Harvie, Aff (Alberta, CA) Top Author Forum Guru 8/17/2013 8:53 am
Affiliate since: 08/06/2013, Power Rank: 99999999 | Read Paul's 2 other Ask SC answers
Hello, this is a great question. Advertising takes on a mind of it's own. If you are looking to hit up a certain demographic when you are advertising then the best recommendation I can offer is GEO Targeting by location, gender and age.

Work from home opportunities are great ideas, and they always bring an income given time. When you target the right demographic it helps. You can do this on MANY traffic exchanges for an extra credit cost, (less views, but more targeted views).

You
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5190 votes
Moch. Arif Subarkah, Aff (Indonesia) Top Author Forum Guru 8/16/2013 11:26 am
Affiliate since: 10/24/2012, Power Rank: 99999999 | Read Moch. Arif's 76 other Ask SC answers
Smart question ...
The best way for our ads to specific groups are:
1.Attention their social status. Their social Status is good economics, education level and their work largely determine the success of our advertising. Creatives and ad media selection must be in accordance with their social status.

2.Pay attention to their geographic location. Geographic location determines the selection of media advertising.

3.Take note of their language and culture. Customize
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5184 votes
Johnny Tan, Aff (Singapore) Top Author Forum Guru 8/17/2013 11:09 am
Affiliate since: 11/08/2012, Power Rank: 346 | Read Johnny's 264 other Ask SC answers
In my humble opinion some of the best ways to target your advertising campaign to the various targeted  groups of prospects  can be from focusing on your social network friends such as Facebook friends to Business Opportunity Seekers to Jobseekers to Retirees to Single Parents to auction or Bargain seekers to college students 

Each target group can be scoped and pitched accordingly not forgetting using the appropriate SFI resources such as Ecards ,Banners and splash pages and Gateways
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5108 votes
Hans Duchardt, Aff (Florida, US) Top Author Forum Guru 8/18/2013 6:24 am
Affiliate since: 04/21/2013, Power Rank: 99999999 | Read Hans's 37 other Ask SC answers
Good Morning Rebecca,

not knowing your ad-campaign nor which group, if any, you refer to,
I'd still say the one way is through local or regional small
newspaper classifieds. "Beginners Preferred" has been a big and
successful slogan; even a personal ad to find "TEAM-MATES" can
and has been proven to be successful.

So many publications are out there targeting certain groups, like
coupon collectors, work at home moms etc. those are
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5104 votes
Antonija Saric, Aff (Croatia) Top Author Forum Guru 8/17/2013 9:18 am
Affiliate since: 09/08/2012, Power Rank: 99999999 | Read Antonija's 19 other Ask SC answers
Hi,
to get answer on your question, you first need to find out which age and gender you are looking for, which locations and MOST IMPORTANT what are you promoting.

For SALES find countries which countries are best buyers.
So, you can use location filter.

For PSAs find countries where they google "online work" or "work at home" the most,
and you can use location filter again.

Also you need to know WHEN to put your ad on. It is important
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5101 votes
Md Jahangir Ansari, Aff (India) Top Author Forum Guru 8/17/2013 4:09 pm
Affiliate since: 02/14/2013, Power Rank: 99999999 | Read Md Jahangir's 12 other Ask SC answers
Honestly,
There are no any limitation of the ways by which you can be achieved to certain group of peoples. Advertising is depends upon the tag(Head) line and the website, where you going to advertise.

Three things must have to remembered at the time of advertising.
# First, what is your matter.
# Second, what is your budget.
# Third, where you going to post your ad.

Keep the sort and simple line, must be attractive. Must be a famous website (Where you going
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5090 votes
Kitty Smith, Aff (Florida, US) Top Author Forum Guru 8/25/2013 10:29 am
Affiliate since: 12/08/2016, Power Rank: 99999999 | Read Kitty's 13 other Ask SC answers
It is obvious from answers I have seen that many people do not understand what Targeted Marketing is.

People hate advertising and will tune out most of it. Advertising that targets an individual's likes, passions or lifestyle are far more likely to be successful. Think of the needs of:
Single Moms, or Dads
Stay-at-home Moms or Dads
Entrepreneurs
Travelers
Hobbyists who want more time to pursue that passion- each hobby is a target group, hobbyist is still to
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5083 votes
Rosafilipina Burcer, Aff (Philippines) Top Author Forum Guru 8/24/2013 1:28 am
Affiliate since: 04/23/2013, Power Rank: 99999999 | Read Rosafilipina's 109 other Ask SC answers
The best way to secure your target market depends upon your first headline advertising words. The success and failure of your advertising campaign depend upon your first advertising headline sentence that should grab the attention of your prospective target audience. Lets accept the fact truth that people would not have an interest helping you make a purchases on the item you are selling. They want what benefit they would acquire when they deal with you.

What then should your headline
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5074 votes
Maree Wells, Aff (New Zealand) Top Author Forum Guru 8/24/2013 10:09 pm
Affiliate since: 06/11/2013, Power Rank: 5 | Read Maree's 55 other Ask SC answers
I treat every one as equals. Explaining that their is a wealth of opportunity by participating with SFI. Existing businesses I tell them triple your sales and explode your customer base. I have proven results. I then tell friends and everyone I run into that they can start earning a second income working from home. Whether it be supporting other ECA websites and promoting their links or they can set up their own garage sale on line.
I keep it short and sweet by having on hand gift cards to pass
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