What are some ways to make my advertising more effective?

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3886 votes
Ronilo Saguit, Aff (Philippines) Top Author Forum Guru 7/31/2013 5:06 am
Affiliate since: 08/06/2012, Power Rank: 99999999 | Read Ronilo's 408 other Ask SC answers
We have two general ways to advertise our SFI business. Paid and Free. Nevertheless, both cost us something, one is money and the other one is time. It is therefore appropriate to ask how can we be effective in both.

Effectiveness is getting good result but we also must concern with getting result at least cost, which is efficiency. So here are some ways of effective and efficient advertising.

1. Go After Your Target Audience

Generally our audience are those who
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3848 votes
, () Top Author Forum Guru 7/31/2013 1:47 am
Affiliate since: 12/31/1969, Power Rank: 99999999
Hi,

Thanks for an interesting question.

Advertising [is] one of the most fundamental ways to sort out information. And that’s the gift of advertising - to connect with people in a human way - to make the kind of emotional connections that are at the core of story telling. – Eric Schmidt, ceo, Google

How to make your advertising more effective is synonym with how you can connect with people effectively?

I would answer it by putting it into 2 categories:

1)
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3830 votes
David Morton, Aff (United Kingdom) Top Author Forum Guru 7/30/2013 12:33 pm
Affiliate since: 06/01/2013, Power Rank: 99999999 | Read David's 28 other Ask SC answers

Hello,

Advertising is an important part of the lead generation.
Some marketers suggest that you can do without the cost and low returns they attribute to advertising, but done right, advertising is a tremendous tool.

Lower your expectations!
you should probably be realistic about what an ad can do. If you are running a small online ad it might be unrealistic to believe you can get a multi-thousand dollar return?

Your ads should be able to move people
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3820 votes
Robert Cwik, Aff (Poland) Top Author Forum Guru 8/1/2013 2:34 am
Affiliate since: 04/08/2013, Power Rank: 99999999 | Read Robert's 47 other Ask SC answers
Dear Milica,

The two ways of making your advertising more effective I'd like to discuss here are:

a) addressing your ad to the right group of people,
b) structuring your ad according to the media you are using;

and that's easier than it sounds.

As for a) addressing your ad to the right group of people.
Since I don't know what kind of advertising your are using (paid or free), let me address this question from the point of view of a person who
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3804 votes
Williams Ford, Aff (Georgia, US) Top Author Forum Guru 8/1/2013 4:05 pm
Affiliate since: 07/02/2024, Power Rank: 99999999 | Read Williams's 638 other Ask SC answers
The best way to make your advertising more effective is to track the results then adapt accordingly. Moreover, you must perform test campaigns before you are settled on an ad. This is the main mistake newbie internet marketers make. Most think that you can just pin up ads all over the internet and watch 'the cows come home'.

Marketing is a process. So you must gather information about where you are marketing to determine if that is a good source or not. Then you must create your
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3794 votes
Michael Moris, Aff (Ghana) Top Author Forum Guru 7/31/2013 9:05 am
Affiliate since: 05/17/2013, Power Rank: 99999999 | Read Michael 's 4 other Ask SC answers
The following are the best ways to make advertising more effective.

1. Charity they say,begins at home.In other words,the most powerful tool is to make proper and reasonable use of your family and friends,politely and confidently introducing SFI to them pointing out clearly the immense benefits attached to it.Don't forget to tell them that this wonderful opportunity is absolutely free for enrollment.

2.Distribution and posting of SFI flyers,emblems in your locality with your
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3791 votes
, () Top Author Forum Guru 8/1/2013 7:32 pm
Affiliate since: 12/31/1969, Power Rank: 99999999
Your headline is 70% responsible for the success of your ad. You want it to promise the biggest benefit, make a news announcement, or ask a provocative question.

“Worried about money?
Lose those worries by adding a second paycheck with Strong Future International. It's good, and it will get interested people to read your sales copy [which is the job of your headline].

Test Your ads. Create two different ads with two different offers. Key the ads so you know which ad
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3785 votes
Oswald Sandy, Aff (New york, US) Top Author Forum Guru 7/31/2013 11:04 pm
Affiliate since: 05/06/2012, Power Rank: 99999999 | Read Oswald's 18 other Ask SC answers
This is a very viable and important question becaue one of the keys to a successful on or off-line business is effective advertisement.It is design with the intent and purpose to put products ane services before the consumers. Therefore websites,blogs and direct links become an extension or replacement for a standard/traditional store front. The following depicts some of the considerations that make advertising more attractive.

Article writing: if article writing is a part of your advertising
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3778 votes
, () Top Author Forum Guru 7/31/2013 2:17 am
Affiliate since: 12/31/1969, Power Rank: 99999999
The best advertising, in my experience, is honest advertising.

When I place ads, I make it clear that SFI is a real business that requires time and work to achieve success. This results in less new PSAs joining, but the people who do join know what to expect from the SFI business, and are much more likely to be committed and to put the work in.

I also have a blog that explains the SFI business in detail, so that new prospects fully understand what they have to do before they
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3764 votes
, () Top Author Forum Guru 7/31/2013 12:44 am
Affiliate since: 12/31/1969, Power Rank: 99999999
The BEST way to make your advertising more effective is to have a target audience being advertised to. What I mean is this, advertise to a group that you know want what you have.

If I were advertising the PB auctions and the iPad, I probably wouldn't advertising in some elderly magazine or to an older audience, mainly because my largest audience is NOT going to be older people, it'll be the younger, working group.

If I were advertising how becoming an affiliate will help you
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