The key areas to think about is your ad title and description. You have to have a catchy title that will get peoples attention and want to read more then you have to have a description that tells enough about your product or business and get to the point quickly that you make the person want to go to your site to learn more.
You also have to place your ads in appropriate places so they are seen by people who will actually take action.
The key areas to consider are mainly your gateways and monitoring the traffic to them.the gateway you use can play a major part because it must coincide with the product or service your using. An example would be for just tripleclicks or an ECA.Then there is tripleclicks Pricebenders.Two different gateways.
Advertising is just as much an art as it is an just as much as it is a science. The main focus is to always match the offer with the target audience. People are always interested in the solution to a problem that they are having. Our job becomes one
of presenting a benifit added solution act the right price and time.
Therefore any advertising must serve the purpose of presenting viable solution in a
way that seperate you from the competion.
1. The first thing to consider is which gateway are you wanting to advertise? That makes a difference in where you end up advertising. For example: You might want to promote your Tripleclicks gateway in places such as online yard sales or that deal with saving money whereas you might want to promote the SFI opportunity in places dealing with working from home or the economy or personal finances...
2. The next thing to ask is what type of person would be interested in this? Make a list. For example: someone looking to make extra money (SFI opportunity) or someone looking for a new place to sell their products (ECA)
3. Now, where do these people go online? Do searches. You want to place your ad where it would be seen by someone who would be interested.
4. Once you know where they might see an ad, you can pick an ad to advertise. Before picking, I'd suggest "listening" to what they are discussing. What are their problems and dreams? This will help you know how to advertise. (For example: If they are worried about retirement, use an ad that addresses that)
5. When using your gateway in the ad, you might want to consider using key code tracking for each so you can monitor which ads are getting results and which ones are not. You can then drop the ones not getting results and focus more on the ones that are. You can learn more about keycodes here: https://www.sfimg.com/PowerTools/KeyCodeTracking
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1. The first thing to consider is which gateway are you wanting to advertise? That makes a difference in where you end up advertising. For example: You might want to promote your Tripleclicks gateway in places such as online yard sales or that deal with saving money whereas you might want to promote the SFI opportunity in places dealing with working from home or the economy or personal finances...
2. The next thing to ask is what type of person would be interested in this? Make a list. For ...more
BE PROFESSIONAL - For myself, one of the most important thing is to not sound "spammy" on the social media forums. Remember, we are professionals here. Consider yourself a marketing consultant. While I certainly enjoy promoting to new PSAs, professionally I see a tremendous need for the ECA program. I think it is often overlooked by many people here. It is wonderful to promote something that helps local and international business owners market their wares. This program also pays lifetime royalties on all products those merchants sell here. Embrace the entire SFI business and fall in love with it. This love will show and spread to others.
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BE PROFESSIONAL - For myself, one of the most important thing is to not sound "spammy" on the social media forums. Remember, we are professionals here. Consider yourself a marketing consultant. While I certainly enjoy promoting to new PSAs, professionally I see a tremendous need for the ECA program. I think it is often overlooked by many people here. It is wonderful to promote something that helps local and international business owners market their wares. This program also pays lifetime ...more
1. Consider what you are advertising and the cost of advertising
2. Test your gateway's url to ensure it lands on the correct page
3. Pick your target market carefully (Who are you targeting?)
4. Employ various advertising approaches to reach your target market
5. Start with the free marketing options before moving to paid ones for better results
6. Traffic exchanges often carry many relevant target markets with good results
7. Website-based adverts also attract quite a crowd
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1. Consider what you are advertising and the cost of advertising
2. Test your gateway's url to ensure it lands on the correct page
3. Pick your target market carefully (Who are you targeting?)
4. Employ various advertising approaches to reach your target market
5. Start with the free marketing options before moving to paid ones for better results
6. Traffic exchanges often carry many relevant target markets with good results
7. Website-based adverts also attract quite ...more
I'll make this short and sweet: ready ? = SOCIAL NETWORKING AND ADVERTIZING ! POST ANYTHING YOU WANT ON FACEBOOK AND MAKE IT PUBLIC FOR FREE AND YOU WILL REACH MORE THAN 3 MILLION PEOPLE, JUST TAKE A LOOK AT SFI ON FACEBOOK,AND MAKE SURE YOU HIT LIKE ON SFI PAGE AND TRIPLECLICKS TOO !
Instead of people seeing the same gateways everyone else is using, always make your own gateway sites and then put the link to your SFI gateway pages in a button or text people can click that go to your gateways.
Many more people tend to click on a "well made" site vs a "stock" site every time. If you don't know how to build one, contact me & I can help you.
How dependent the business is on your own skills - and the likely extent of your future involvement.
Experience and commitment of key staff.
While some of these factors are outside your control and may affect the timing of your sale, you can take steps to make your business as valuable as possible. You need to start planning well in advance. Consider inserting an exit strategy into your original business plan.
Remember that any valuation you and your advisers come up with is likely to be subjective. Business owners often place too high a value on their business. In the end, the value of your business is only as much as a purchaser is prepared to offer.
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The management's record of success.
How dependent the business is on your own skills - and the likely extent of your future involvement.
Experience and commitment of key staff.
While some of these factors are outside your control and may affect the timing of your sale, you can take steps to make your business as valuable as possible. You need to start planning well in advance. Consider inserting an exit strategy into your original business plan.
Advertising your gateways is the same as advertising your product. It should have complete details including your contacts, a short, simple and unique message that catch the attention of anyone who can see your advertisement. If possible put a picture or banner with meaningful texts. Also consider the group, location and the Website like yahoo, google, facebook and other well-known websites which are used by billions of Internet users daily.
