Affiliate since: 09/11/2014, Power Rank: 99999999 | Read Danijela's 73 other Ask SC answers

Targeted advertising has been part of the Internet experience since the late 1990s. If you want to reach specific target group, the easiest way is to pay for advertising. You can use Facebook or AdWords.It is not difficult to put there your advertising, you should just follow their instructions.But, of course, you're the one who should determine what's your target group.

Another way is cheaper but requires much more time and effort. You must first appoint who is your target audience. Then you have to made inquiry and find out which are the habits of your target group, where they gather and what they like and what they do not like... Then you put your ads in places that they visited (such as forums, chat rooms or Facebook group). Of course, you can put a flyer on the bulletin board, to leave flyers in some bars or organization or a travel agency...
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Targeted advertising has been part of the Internet experience since the late 1990s. If you want to reach specific target group, the easiest way is to pay for advertising. You can use Facebook or AdWords.It is not difficult to put there your advertising, you should just follow their instructions.But, of course, you're the one who should determine what's your target group.

Another way is cheaper but requires much more time and effort. You must first appoint who is your target audience. Then
...more

Affiliate since: 07/13/2014, Power Rank: 99999999 | Read Paul's 84 other Ask SC answers

Hi World

That totally depends on what target groups you mean..
If you want to target specific groups for FREE then you must look for websites and/ or blogs that has your "target group"

Write to the webmaster / website owner and ASK for possibilities to market your product on their website..

If you do paid advertising then targeting specific groups is just a click of the mouse..
Most (almost ALL) advertising companies offer you to lasertarget your product to specific people / groups just by selecting them from a list..

Thats it :)

Hope it helped !
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Hi World

That totally depends on what target groups you mean..
If you want to target specific groups for FREE then you must look for websites and/ or blogs that has your "target group"

Write to the webmaster / website owner and ASK for possibilities to market your product on their website..

If you do paid advertising then targeting specific groups is just a click of the mouse..
Most (almost ALL) advertising companies offer you to lasertarget your
...more

Affiliate since: 12/31/1969, Power Rank: 99999999

My experience as targeted audience member: I looked up for an exotic beaty routine tutorial based on a commercial. I came across some products recommended by different bloggers. One blogger cought my eye and I stayed on her website, quite low-budget by the way. I started following her online and looked up for products she used. Within one afternoon, I found myself craving hundreds of dollars worth in products she advertised, figuring out ways to get to that brand even if it doesn’t ship to my country. Quite obscure brand, I must say, nothing remotely popular.

What are you looking for is called TARGETED advertising. You can target your advertising in a free and paid way. You can target your advertising using different advertising services and target specific qualities to your audience- location, age, interests, previous purchases/actions, online behavior etc. For this you need to subscribe to a particular website or service for targeted advertising.

There are also free ways to get targeted audience, and that is trough interest-based online and social media activity. Now, I saw myself and lot of other marketers make one simple mistake that costs them a lot. And that is they focus their website, pages and other profiles directly around specific products or direct recruiting. I now realize that is a mistake. People are, in general, less likely to approach a page or a website that sends a direct message that it wants to ‘utilize’ them for it’s own purpose, like shopping or recruiting.

What I found was that there are far more successful advertising done when it revolves around interests. And those interests are exactly what will become your free targeted advertising. The more emotional and purpose-related you make your advertising, the more it will attract your desired audience. For example, if you are creating a business website, instead of making it about your business- make it about what it will do for your reader. Make it about freedom, self-organisation, self-improvement etc. and include your advertising links, banners etc. If you are making a website to sell toys, make it about children and their play, their relationship with their parents.

If you create a social media page, name it by some interested, not by the product. Believe it or not, people are not too curious to look for places where they can spend their money. I tell you from my experience as a customer, you need to attract them with what they want first- an interest, a purpose, a choice.

Your free targeted advertising comes from creating social media websites around popular interests. That’s how your prospects will come to you instead of you paying to come to them.

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My experience as targeted audience member: I looked up for an exotic beaty routine tutorial based on a commercial. I came across some products recommended by different bloggers. One blogger cought my eye and I stayed on her website, quite low-budget by the way. I started following her online and looked up for products she used. Within one afternoon, I found myself craving hundreds of dollars worth in products she advertised, figuring out ways to get to that brand even if it doesn’t ship to my country.
...more

Affiliate since: 11/23/2014, Power Rank: 99999999 | Read Cornelius's 63 other Ask SC answers

This is a very wonderful question.

You see, the keyword in advertisement is FOCUS.

Succinctly put, Advertising is an investment - a real time investment for that matter. And this five-letter word (focus) is the major reason for receiving the best Returns-on-Investment (ROI) in this type of business.

For instance, our SFI business is centered around a particular target group known as those looking for business opportunities online; or those trying to make money online; or those trying to learn how to make money online, etc.

So, if you want to advertise SFI business opportunity inside Newspapers and Magazines for instance, you must look into Tabloids that relate specifically to these types of target group; or put differently, Tabloids that allocate some of their pages to reviews of such business opportunities. You cannot, for example, expect to get great results from advertising business opportunities (like SFI) from 'soft-sell' tabloids that focus largely on 'gossips' or the like.

So, my friend, try to stay focused in your advertisement plans; and you will reach your desired target group with abounding results following.

Hope this helps.

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This is a very wonderful question.

You see, the keyword in advertisement is FOCUS.

Succinctly put, Advertising is an investment - a real time investment for that matter. And this five-letter word (focus) is the major reason for receiving the best Returns-on-Investment (ROI) in this type of business.

For instance, our SFI business is centered around a particular target group known as those looking for business opportunities online; or those trying to make money online;
...more

Affiliate since: 12/31/1969, Power Rank: 99999999

"How do I advertise if I want to reach a specific target group?"

When starting out with your marketing strategy, you want to keep two things in mind; they are the market segment and the demographics of a particular marketing segment. For example, if you are planning to promote video games to a particular segment/group you would focus on the demographics of a particular market segment. With that said, the focus would be on getting your message out to video gamers. The advertisement content must match that of the target group product demand. There are a number of different subdivided product demand segments that can be selected during the process of selecting a particular; geographic, demographic, and/or psychographic product demand driver.

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"How do I advertise if I want to reach a specific target group?"

When starting out with your marketing strategy, you want to keep two things in mind; they are the market segment and the demographics of a particular marketing segment. For example, if you are planning to promote video games to a particular segment/group you would focus on the demographics of a particular market segment. With that said, the focus would be on getting your message out to video gamers. The advertisement
...more

Affiliate since: 07/07/2014, Power Rank: 99999999 | Read Victoria's 42 other Ask SC answers

Hi Snezana,

First of all, you're going after a target group, a target market. That is fine but make sure you aren't missing out on opportunities or prospects. Prospects, for example, could come from anywhere.

Two ways that I advertise to target groups are in my ads (gateway links or categories and do likewise ads) and I buy visitors/traffic packages. I find that combination works for me.

For ads to hit your target group, you have to decide on the group and location, even the website, and what you will say in your ad(s.) Get creative if you can. SFI has text ads you can use. Also, you can learn about "how to write a text ad", "how to write text ads", "creative writing" and maybe "target marketing" online.

As well, I suggest using metatags/tags for your ads so that when people do searches for certain keywords, your ads come up.

Best wishes for your success in SFI!


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Hi Snezana,

First of all, you're going after a target group, a target market. That is fine but make sure you aren't missing out on opportunities or prospects. Prospects, for example, could come from anywhere.

Two ways that I advertise to target groups are in my ads (gateway links or categories and do likewise ads) and I buy visitors/traffic packages. I find that combination works for me.

For ads to hit your target group, you have to decide on the group and location,
...more

Affiliate since: 12/31/1969, Power Rank: 99999999

Please do remember the following if you want to advertise to reach a specific Target Group:

1. Know and understand your Target audience;

2. Categorize your audience in to different groups like Area, Age, Profession, Income,
etc.

3. Know the characteristics of your target audience;

4. Choose widely read Trade or Consumer Journals in your chosen location;

5. Know the effectiveness of similar ads. placed by others on earlier occasions;

6. By doing a market analysis, we will know before hand if our ad. can fetch viable
people for our products or services;

7. Knowing the cultural or psychological behavior of the target audience will help;

8. Do a sample survey or test survey before embarking on a ad. campaign towards a
Target group;

9. Know whether your target group will prefer a one on one interaction or will be
happy associating with an on line store;

Conclusion:

Once you understand all these, please go ahead and advertise your personal JMT Gateway keeping the Time (season) and your Ad. Budget in mind. I am confident, you will be able to generate more response to your ad.!!

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Please do remember the following if you want to advertise to reach a specific Target Group:

1. Know and understand your Target audience;

2. Categorize your audience in to different groups like Area, Age, Profession, Income,
etc.

3. Know the characteristics of your target audience;

4. Choose widely read Trade or Consumer Journals in your chosen location;

5. Know the effectiveness of similar ads. placed by others on earlier occasions;

6.
...more

Affiliate since: 10/22/2014, Power Rank: 99999999 | Read Adriano's 46 other Ask SC answers

Hi,

My advertising strategy.

Almost every business needs to promote itself in some way, reaching out to customers and potential customers.

For businesses with large numbers of target clients in well-defined market segments, advertising can be a cost-effective way of communicating with them.



Setting your promotional objectives and deciding whether to advertise.

Determining your promotional budget.

Deciding where and when to advertise.

Measuring the effectiveness of your advertising campaign.

Your objectives

Before deciding whether to use advertising, clarify what you are trying to achieve.

You may need to create awareness of something, or change customer attitudes.

Creating a reputation as the market leader may allow you to increase your prices and win long-term contracts.

Building brand awareness for a product makes the product easier to sell. It also makes it easier to launch new products.

Making consumers feel good about your company can boost sales.

You may need to convey a specific one-off message to your market.

For example, informing people of a special offer, or a particular benefit of your product.

You may need to prompt a specific action, such as the customer visiting your premises.

If you are building up a database of leads, your objective might be to gather the contact details of potential customers.

If your product is suitable, your objective may be to create sales there and then.

You may need to address your existing customers, rather than win new ones.

Keeping up front of mind awareness encourages customers to consider you first when they place their next orders.

Be specific about who you are trying to communicate with.
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Hi,

My advertising strategy.

Almost every business needs to promote itself in some way, reaching out to customers and potential customers.

For businesses with large numbers of target clients in well-defined market segments, advertising can be a cost-effective way of communicating with them.



Setting your promotional objectives and deciding whether to advertise.

Determining your promotional budget.

Deciding where and when
...more

Affiliate since: 02/08/2020, Power Rank: 99999999 | Read Michael's 202 other Ask SC answers

Hi Snezana!
Understanding is power.
To know how to advertise if you want to reach a specific target group.
Firstly you do planning here before advertising. When you do planning you work backwards. After planning, when working, you work forward.
This kind of planning will need research. Before doing research you need to know the 'specific target group',
1. When knowing your target group,
2. You need to understand your target: (What they like, what will attract them, etc.) and
3. Where to find them and the best time.
If you have the above, then your question will answer itself.
Different people are approached in different ways, using different strategies/methods and are found in different time and places.
I hope this will help you reach your 'specific target group'.
Thank you.
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Hi Snezana!
Understanding is power.
To know how to advertise if you want to reach a specific target group.
Firstly you do planning here before advertising. When you do planning you work backwards. After planning, when working, you work forward.
This kind of planning will need research. Before doing research you need to know the 'specific target group',
1. When knowing your target group,
2. You need to understand your target: (What they like, what will attract them, etc.)
...more

Affiliate since: 12/31/1969, Power Rank: 99999999

To advertise to reach a specific target group you first need to know the likes, dislikes and interests of your target group.

Once you know this you can look for a website or magazine that targets that group and place an advertisement that would peak their interest.

If you want to target pensioners you will not find them on a teen website or reading a teen magazine.

If you want to target people that speak the same language as you, you will not advertise in a foreign country.

My last piece of advice will be not to limit yourself to one group when you advertise. Advertise in different places to reach different target groups.
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To advertise to reach a specific target group you first need to know the likes, dislikes and interests of your target group.

Once you know this you can look for a website or magazine that targets that group and place an advertisement that would peak their interest.

If you want to target pensioners you will not find them on a teen website or reading a teen magazine.

If you want to target people that speak the same language as you, you will not advertise in a
...more