Affiliate since: 12/31/1969, Power Rank: 99999999

Dear Snezana,

Your question is mainly on targeted advertising whereby your advertisement is suitably placed to reach your target audience. Your target audience cover people of certain races, age groups, marital status, genders, nationalities, occupations, income levels and so on.

You must ask yourself these questions before advertising. They are:

a. What do you want to advertise?
If advertising a product , it’s better to include a picture of it together with its specific and unique features. If you are promoting SFI affiliate program, highlight its special attractions and added values which make SFI far better than others.

b. Who is your target group? Let’s say you want to advertise about SFI to prospects from your country, within the age range of twenty one years and above, then that‘s your target group.

c. Why do you want to advertise?
Usually people get involved in advertising is to get sales/customers or affiliates. Both objectives determine your ads to be written accordingly.

d. When to advertise?
You can start advertising within minutes after making your decision. If you want your ads being able to be viewed by your target group 24 hours a day, then online ad is a perfect one. A free or paid ad, it depends on your finance.

e. How to carry out the ads?
Whether you choose an offline or online ad, you must list down several options available. Do some researches to find out which is the most effective method in terms of performance and cost.

f. How much are you willing to spend on the ad?
Engaging in free ads or paid ads require different types of advertising. If you like pay per click ads, easily you have a chance to select your target group, location, time to advertise and amount of money to spend on.

Whatever ways you take, as long as you place the ads to your target group and fulfilling the marketing analysis aspects of who, what, why, where, when and how, I think you will be able to get good results in reaching your target market as you expect.

Your intention to do targeted advertising is greatly applauded because it is actually one of the most crucial part in your marketing effort.

Good luck. Happy Advertising!


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Dear Snezana,

Your question is mainly on targeted advertising whereby your advertisement is suitably placed to reach your target audience. Your target audience cover people of certain races, age groups, marital status, genders, nationalities, occupations, income levels and so on.

You must ask yourself these questions before advertising. They are:

a. What do you want to advertise?
If advertising a product , it’s better to include a picture of it together
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Affiliate since: 07/16/2008, Power Rank: 135 | Read Olusola's 92 other Ask SC answers

Advertisement for specific target group is known as niche advertising. According to Wikipedia, a niche market is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. It is also a small market segment.

Reaching specific target group therefore requires strategy. Strategies for Successfully marketing to a target group include:

1. Identification of the target groups. You need to know what your target groups are. You can reach people of specific demographics. Demographic groups that you can choose from include age, gender, parental status. There are other groups that should be identified like, the unemployed, retired, housewives, students, Insufficient income earners etc. The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them. When you identify these groups you would be able to reach them particularly.

2. Advertise where your target groups can be reached. If you are using Google Adwords account, this becomes easy as you set the parameters. Your ads would be visible to the chosen target groups. If you are marketing on your own, you need to place your ads where your target groups would be found. If you are targeting college students, consider social media - Facebook, Twitter, Snap Chat, Instagram, Pinterest. You should be thinking of reaching them through tablets and mobile phones. For Stay at home mum, you can write an article about "Real work At Home Jobs For Stay At Home Mum". You may advertise to reach them on similar sites of other. Make sure your ads are placed where your target group can be reached.

3. Your advertisement must meet needs. Your ads should provide solutions to their problems, offer jobs relevant to them or products they require. You'd have something uniquely compelling to offer a target group. Of course, since you know stay At Home Mum usually are interested in earning online or from home, you sell such opportunities to them. You do that to all your identified target groups.

4. Advertise with ingenuity. You should understand that you are not the only person offering products and services to your target niche or groups, hence the need to emphasize the peculiarities of your opportunity, product or service. Also you should communicate at their level so as to see you as a member that group and not as a stranger.

If you effectively master all these strategies and apply it to peculiar target group, you would be able to effectively reach them with your ads.
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Advertisement for specific target group is known as niche advertising. According to Wikipedia, a niche market is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. It is also a small market segment.

Reaching specific target group therefore requires strategy. Strategies for Successfully marketing
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Affiliate since: 02/24/2014, Power Rank: 99999999 | Read Derek's 210 other Ask SC answers

The best way to reach a specific target group is by advertising in the places they are going to be looking for information. For example you could advertise in college magazines or on campus if you were aiming your advertising at students.

The same applies for any of the different groups that you want to target. Find blogs or forums that attract these people and start posting on them. Some forums allow a signature although these are getting less and less.
Before you start leaving ads on blogs or in forums make sure the rules for those particular sites allow the signatures.

If not then wait for your opportunity. Wait until someone asks a question that you can answer and legitimately leave them your SFI link. You could also go about getting backlinks to your site from other blogs.

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The best way to reach a specific target group is by advertising in the places they are going to be looking for information. For example you could advertise in college magazines or on campus if you were aiming your advertising at students.

The same applies for any of the different groups that you want to target. Find blogs or forums that attract these people and start posting on them. Some forums allow a signature although these are getting less and less.
Before you start leaving ads
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Affiliate since: 06/27/2014, Power Rank: 99999999 | Read Olawale's 109 other Ask SC answers

Hi Snezana, advertising to a specific target group is the same thing as taking advantage of marketing strategies that allows you to focus in on particular target audiences. A comprehensive marketing strategies is key to business success. Picking target markets, picking offers, picking messages, call to actions and frequencies are parts of the marketing machine. For example, if your best customers are females from age twenty-five to forty-five, don’t spend your money marketing a program that’s going to be seen by everyone. If your business only serves one particular town, or a part of a town, buying regional or national advertisement doesn’t make much sense. If you combine the two scenarios I just listed, the right solution would be to find a way to market to females twenty-five to forty-five who live in your town.

If you are marketing to the right people in the right place, you can control your spending and also have high percentage of response from contacted customers. In this case, your effort yields better results. You want to be specific as to places where you put money, because if you say the right things to the right people in your marketing, they will have a higher chance of responding. This means you get more return on your marketing investment. That’s a great thing!

We are all taught that selling benefits is better than selling features. In lion share of situations, this is certainly true. However, more powerful than simply selling benefits and linking them to features, is to sell the ideal. The ideal is the thing or the experience that your customer is looking for. For example, if you have a travel agency, your customers might appreciate the benefit of saving money, and they like the thought of that. When doing marketing, it is important you make sure that while you are listing your benefits, you also remember to address the ideal.

Good luck!

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Hi Snezana, advertising to a specific target group is the same thing as taking advantage of marketing strategies that allows you to focus in on particular target audiences. A comprehensive marketing strategies is key to business success. Picking target markets, picking offers, picking messages, call to actions and frequencies are parts of the marketing machine. For example, if your best customers are females from age twenty-five to forty-five, don’t spend your money marketing a program that’s
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Affiliate since: 12/31/1969, Power Rank: 99999999

Hi, Snezana Vujevic!

It is very beneficial to personalize our advertising campaigns to specific target groups, using their language, focusing on their likes and dislikes, their common behavioral habits, the specific media they tend to prefer and so on.

I. The first question we need to solve is to identify that specific target groups.

It may be by using a (1) demographic criteria: identifying students vs. retirees, for instance.

We may also use (2) hobbies. For example this will help us target online game players to advertise the Eager Zebra Games, or those who bid in auction to advertise the Pricebenders auctions, or the Music lovers to advertise the "Song of the Month"

A third selection criteria may be "Country and or language"

I personally like to focus my sponsoring efforts towards few countries taking into account several factors including economic variables and purchasing power.

II. Where to Find these Target Groups?

First, online search is a prime source of information.

Second, Social media Groups offer us a good concentration of large numbers of people with special hobbies and/or interest

Third, special websites that special visitors based on the above criteria.

III. Content of our Advertising.

To be effective, it is very important to speak the same language, using the same idioms and showing the same interests as our target group.

Our advertising messages with hit the right targets if we are communicating the way our audience does.

In conclusion, advertising to specific target groups requires (a) clearly defining those target groups, (b) speaking to them with the language they understand and (c) reaching them at the places where they gather the most.
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Hi, Snezana Vujevic!

It is very beneficial to personalize our advertising campaigns to specific target groups, using their language, focusing on their likes and dislikes, their common behavioral habits, the specific media they tend to prefer and so on.

I. The first question we need to solve is to identify that specific target groups.

It may be by using a (1) demographic criteria: identifying students vs. retirees, for instance.

We may also use (2) hobbies.
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Affiliate since: 08/29/2023, Power Rank: 99999999 | Read Osaro's 206 other Ask SC answers

Advertising for a specific group:

1. Physically approach the target group face-to-face or giving out some SFI cards etc.

2. Place flyers in very close proximity to where they can been seen by the target groups eg on notice boards in community centers, libraries, social welfare office etc.

3. Advertise on sites or media that allows you to choose your target group by country, profession, affiliation etc

4. You may set up a fan page or a business page related on any social network site and use it exclusively to reach your target group.

5. Organising meetings, seminars, webinars etc, inviting your specific target group to participate are very effective to reach them.

6. Seek out your target and make an after signup offer in your ad like giving them a free website, landing page, including them in your co-op, a personalised domain etc, to assist them in building their businesses.

To conclude, let me add that selling is telling, so you need to tell it very well to be able to apply some of the above methods and also be determined to accept failure as a learning curve, instead of giving up.
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Advertising for a specific group:

1. Physically approach the target group face-to-face or giving out some SFI cards etc.

2. Place flyers in very close proximity to where they can been seen by the target groups eg on notice boards in community centers, libraries, social welfare office etc.

3. Advertise on sites or media that allows you to choose your target group by country, profession, affiliation etc

4. You may set up a fan page or a business page related
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Affiliate since: 12/31/1969, Power Rank: 99999999

If you're going to reach your specific target group with your ads, you need to do two things:

1) Put your ads in a place where that target group will see it, and
2) Place ads that speak to your target group's desires.

For example, suppose you wanted to encourage stay-at-home moms to become your PSAs. Those ads would do very well on popular parenting or homeschooling sites. For that audience, you would want to speak to the mom's ability to watch her kids while earning money from home. By aligning the placement of the ads as well as their language, you increase the likelihood of your audience responding to you. It's really that simple.
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If you're going to reach your specific target group with your ads, you need to do two things:

1) Put your ads in a place where that target group will see it, and
2) Place ads that speak to your target group's desires.

For example, suppose you wanted to encourage stay-at-home moms to become your PSAs. Those ads would do very well on popular parenting or homeschooling sites. For that audience, you would want to speak to the mom's ability to watch her kids while earning
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Affiliate since: 12/31/1969, Power Rank: 99999999

In my opinion, the best way to advertise to specific targeted groups is to join Forums that deal with that niche. Eg. If you want to target work-at-home groups, then you should join those Work-at-home Forums that they find online. Put in your signature all the links you want to advertise. Don't blatantly try and solicit people, rather let your signature talk for itself.

When you are in the Forum, join in as many discussions as you can give informed replies to or learn from. Ask questions, answer questions .....become a real part of the Forum and gradually people will come and check out your signature and if they are interested they will ask you questions or even join you. :)

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In my opinion, the best way to advertise to specific targeted groups is to join Forums that deal with that niche. Eg. If you want to target work-at-home groups, then you should join those Work-at-home Forums that they find online. Put in your signature all the links you want to advertise. Don't blatantly try and solicit people, rather let your signature talk for itself.

When you are in the Forum, join in as many discussions as you can give informed replies to or learn from. Ask questions,
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Affiliate since: 08/11/2014, Power Rank: 99999999 | Read Malathi's 18 other Ask SC answers

Hello Snezana,

After assessing the needs of a market and developing a product or service to meet their needs, you have to come up with a plan for distributing your products or services to customers. You also need to create a promotional plan that helps you advertise your products or services in a way that attracts your target market. The key to coming up with ways to advertise to your target market is conducting thorough research about the types of people who can benefit the most from what you're selling.

1. Create a customer profile that outlines demographic and psychographic information about the target market you want to reach. At minimum, your customer profile should include information such as gender, age, occupation, education level, marital status, hobbies and interest, geographic location and whether your target market owns or rents their homes.

2. Determine where your target customers get their information from when they're ready to buy products or services. Sources may include television commercials, friends and family, social networks, magazines, blogs, forums or consumer review websites. Request media kits or rate cards to see how closely related your target market is to the markets of media you're considering advertising with.

3. Pay attention to what types of advertising your competition uses to attract your target market, as it may give you indication of how and where you should advertise your products and services, and what you should avoid. Take note of where businesses that offer complementary products and services advertise as well.

4. Stay within your marketing budget when you begin to make plans to advertise to your target audience. While you may come up with several tactics, you may wreak havoc on your budget if you try to advertise in too many places at one time.

5. Measure the results of any advertising campaign you use to attract your target market. This will help you determine which efforts are successful and worth repeating and which don't give you a return on your investment. Advertise to attract your audience using proven tactics that produce measurable results.

Wish you all success ahead.:)

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Hello Snezana,

After assessing the needs of a market and developing a product or service to meet their needs, you have to come up with a plan for distributing your products or services to customers. You also need to create a promotional plan that helps you advertise your products or services in a way that attracts your target market. The key to coming up with ways to advertise to your target market is conducting thorough research about the types of people who can benefit the most from
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Affiliate since: 01/14/2013, Power Rank: 99999999 | Read Sule's 287 other Ask SC answers

There is a wise saying in Africa, “if you want to catch monkeys, go to monkey trails.” In similar vein, if you want to advertise to a specific target group, go to where the group can be found. Take the following steps.

1. Identify the group you want to reach.
2. Design an ad which appeals to your identified group.
3. Locate where the group can be found.
4. Beam your ad to that area.
5. Monitor your results.

That is all you need do if you want to reach a specific target group. That is what brings good results.

Good luck!!

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There is a wise saying in Africa, “if you want to catch monkeys, go to monkey trails.” In similar vein, if you want to advertise to a specific target group, go to where the group can be found. Take the following steps.

1. Identify the group you want to reach.
2. Design an ad which appeals to your identified group.
3. Locate where the group can be found.
4. Beam your ad to that area.
5. Monitor your results.

That is all you need do if you want to reach
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