In my advertising campaigns, is it better to provide more or less information in my ads and why?

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3358 votes
Charlotte Day, Aff (Arizona, US) Top Author Forum Guru 1/1/2015 8:51 am
Affiliate since: 11/18/2014, Power Rank: 99999999 | Read Charlotte's 1 other Ask SC answers
Advertising is a great tool!

I have found that the less amount of information the better. I like to refer them to look it over and ask me questions. This way we can start building a team bond. Also it allows me the opportunity to make a new friend.

If you post all the information and ways to earn here at SFI you will find that it overwhelms people. They get lost and are not sure where to start. I always refer those who start to spend the first 30 days really getting to know
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3349 votes
, () Top Author Forum Guru 12/30/2014 12:29 pm
Affiliate since: 12/31/1969, Power Rank: 99999999
I prefer less information than more. I prefer highlighting the 3-5 most important things and give them a link where they can find more information. Why?
I have a shorter attention span than most people so if you can't get my attention in the first five seconds you more than likely won't get it at all. I also have my preferences for my own reasons so if you can't help me my way you won't get my money. My needs are my needs. I love myself for who I am so I'm not interested in changing myself.
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3346 votes
Sharon Early, Aff (California, US) Top Author Forum Guru 12/30/2014 10:41 am
Affiliate since: 12/05/2014, Power Rank: 99999999 | Read Sharon's 8 other Ask SC answers
In my opinion it is better to provide less information in your ads. The reason(s)
1. if they want more information they can find it here on the SFI website.
2. Advertisements are supposed to be brief but compelling. You aren't trying to explain the entire business to every prospect who may or may not be interested in the same aspects of the business that you find interesting and marketable.
3. The more you include in your ad the more likely you are to misrepresent or misinterpret some
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3340 votes
Soussan Danian, Aff (Texas, US) Top Author Forum Guru 12/30/2014 11:56 am
Affiliate since: 06/28/2000, Power Rank: 583 | Read Soussan's 11 other Ask SC answers
Less information focusing on one or two key benefits that you believe is/are the most important topic (s) of interest to your target audience.

Refrain from too much information which have a significant tendency to drive away potential visitors.

REMEMBER that huge majority of web surfers have less than 10 seconds to give you, to make a quick judgment of the offer in your Ad.

Mention in your short Ad the pertinent one to three most popular keywords that search engine
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3333 votes
, () Top Author Forum Guru 12/31/2014 1:01 am
Affiliate since: 12/31/1969, Power Rank: 99999999
In this case, I have to ask what mode of advertising you are using. If you're using a press release to advertise the opening of your ECA Store or some activity somewhere within it, you definitely want to provide all pertinent information in order to really excite the reader. On the other hand, if you're using a simple text ad or a small graphical ad, you're very limited in terms of how much to tell a reader.

Essentially, your goal with an ad is to target a given reader's curiosity and
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3323 votes
, () Top Author Forum Guru 1/3/2015 2:16 am
Affiliate since: 12/31/1969, Power Rank: 99999999
I think in advertising, the focus is not about more or less info but whether the message successfully gets to the intended person.

Good advertising generally elicits the following four responses:

Attention – It catches the eye and stands out amid the clutter of competing advertisements. All of us in SFI will do all kinds of advertising, and not to forget other affiliate marketing affiliates and online business are also doing their advertising. So, whichever attracts the attention
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3322 votes
, () Top Author Forum Guru 12/31/2014 5:07 am
Affiliate since: 12/31/1969, Power Rank: 99999999
Hello Alma,

As you know there are a plethora of advertising campaigns but we can summarize them into:

Text Ad Campaigns
Image Ad Campaigns
Video Ad Campaigns
And the combination of any of the above.

Each has its pros and cons, each has to be targeted according to who is viewing the campaign, and more specifically, where these campaigns are being broadcasted.

When the target and the niche are well specified, you will come to know with more
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3320 votes
Sandy Murray, Aff (Hawaii, US) Top Author Forum Guru 12/31/2014 2:27 am
Affiliate since: 10/22/2022, Power Rank: 99999999 | Read Sandy's 3 other Ask SC answers
Your ads should be as short as possible without leaving out any important details, because you only have a few seconds to capture your reader's attention. If your ad has to much information, your prospective customer will simply move on to the next ad.

The good news is, SFI has made it very easy for you to find the prefect ad for your needs. Whether you're targeting SFI affiliates or sales at TripleClicks, simply visit your Marketing Center (https://www.sfimg.com/Resources/MarketingCenter)
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3318 votes
Shamsina Sabdin, Aff (Malaysia) Top Author Forum Guru 12/31/2014 12:54 am
Affiliate since: 03/28/2011, Power Rank: 99999999 | Read Shamsina's 138 other Ask SC answers
In my opinion, it is important to give accurate information. In the early days, when I was searching for a way to make money from the internet, I see a lot of advertising that made me click on their ads.

But the ones that made me look twice, is if the information they promised can be clearly seen up front. Meaning on the front page (landing page) of wherever your ads take your prospects to.

When I was still green, the 'earn money just from clicking' was very enticing. But
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3311 votes
Khandokar Shafiqul Haq, Aff (Italy) Top Author Forum Guru 12/30/2014 5:26 pm
Affiliate since: 02/21/2018, Power Rank: 99999999 | Read Khandokar's 4 other Ask SC answers
To grow our SFI business an advertisement campaign is compulsory for every SFI
affiliates unless he/she decides to only invite his/her friends who he/she meets
in personal.

In the next phase a good advertisement campaign only can be profitable in comparing
to your advertisement budget if that is approached in the right format.

So how should our advertisement campaign be approached to the audience? Here are some
specification for that.

1) If you
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