Social media is a great place for marketing since people around the world gather here to recreate and entertain themselves. This makes it the right platform for marketers to extend their offer while entertaining the audiences as marketing or say shopping happens to be a part entertainment for people. However, making money with social media is a little bit tricky and there are certain things that you must keep in mind while running a social media campaign.
“Social media creates kinship between companies and customers, and kinship equals purchase intent.”
Before we talk about how one can market his/her business through social media, let’s have a quick glance at these stats.
• 91% of online adults use social media regularly
• YouTube users watch more than 3 billion hours of video per month
• There are more devices connected to the Internet than there are people on Earth
• 40% of people spend more time socializing online than they do face-to-face
• Every minute of the day:
So, do I still need to explain and is it not evident from the above mentioned stats that how important social media has become as a marketing channel. I think I don’t! Still let’s take a sneak peek to its advantages:
• Is free and easy to reach customers
• Boosts Organic Search Presence
• Increases Brand Awareness
• Drives Traffic to your Website
• Does Viral Marketing
• Increases Recall Value
• Increases Brand loyalty
• Ignites positive Word of mouth if carried out well
• Helps in conducting Market Survey
• Helps in engaging your present Customer
• Helps in cost-effective Lead Generation
Besides, let me tell you how you can use various social media sites to market your business taking the examples of the major players in this field such as Facebook, Twitter, Linked In and Google+
“You can buy attention through advertising. You can beg for attention from the media through PR. You can bug people one at a time to get attention while doing sales.
However, you can earn attention by creating something interesting and valuable and then publishing it online for free through Social Media.”
Facebook:
Creating a Facebook page, and publishing your profile and products will help you connect to millions of customers who are already present on this social network.
Twitter:
By creating a twitter page you can connect with your existing and new customers, and can share, promote and drive word of mouth communication about your business.
LinkedIn:
With more than 259 million acquired users in more than 200 countries and territories, LinkedIn serves as a wonderful platform for lead generation if you know the tactics.
Hence, social media is a boon for your business if you know how to use it effectively.
less
