Good question and one of the most important questions when thinking about Safelist Marketing. The answer depends on a few basic factors to be honest.
It depends on the list and your offer and your skills. When the list is "warm" and your "offer" is relative and your "skills" in communication are compelling then..
The thing is one one hand people says that safelist are a waste of time, and on the other hand people say they are great!
Yes.. they are actually worth the time, i.e. return on on investment or ROI.
No.. they are not worth the time (ROI) when the list is cold, no incentive to follow through and no sense of "What is in it for me?"
Give you an example. My first purchase of a list was from a product developer. His own customers. Active customers. This is a VERY HOT LIST. The only reason I was offered the list was because the developer had health issues and could no longer develop his product, more less the support and his customers. He sincerely and seriously cared for his customers. All people for that fact. In the end he still owns the product, I continue to develop it and the list is huge.
The product does not make a lot of money to be honest, but the list itself makes a lot money. However, the product is necessary to the people who use it. There is only one reason why the list makes money and that is the additional offers for relative products and services and over the top customer care.
Safelist Marketing can be a double edged sword so it just depends on the "list, offer, and you skills" that will make it worth your time or not. The main reason it can be a double edged sword is when the list is scraped for email addresses and people are sent emails outside the scope of the safelist agreement. Its called SPAM! SPAM has the potential to cut you and competitors are just waiting for it. Just never listen to people who suggest scraping emails because they are not professionals. Also, if that was "how it is legally done" then all of the professionals would publicly be doing it.
So Yes.. when used professionally as most people here suggest then it is worth the time.
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Good question and one of the most important questions when thinking about Safelist Marketing. The answer depends on a few basic factors to be honest.
It depends on the list and your offer and your skills. When the list is "warm" and your "offer" is relative and your "skills" in communication are compelling then..
The thing is one one hand people says that safelist are a waste of time, and on the other hand people say they are great!
Yes..
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