Hello Ker Als,
Congratulations for your nice badges.
For being part of SFI family for more than ten months now, and with your achievements, surely you must be familiar with SFI culture and approach to sponsoring. All sales, advertising and marketing strategies and tactics are explained in the various training modules.
SFI’s culture and ethics emphasize building business relationship with potential prospects. The strategies, tactics and techniques use to that effects are the answers to your question.
We can summarize these as follows: (i) recruit in your warm market; (ii) teach your recruit s to duplicate; (iii) leverage your presence in the social media; (iv) use free and/or low cost advertising, both online and offline.
To fully explore all the aspects of your questions, we are going to briefly discuss the four points above and look at the tools SFI as made available to maximize our sponsoring potential.
A. SFI’s Approach to Sponsoring and Building Business Relationships
I. Your Warm Market is your family, friends, co-workers, businesses you use regularly, people with whom you interact such in public transportation, shopping malls, grocery stores, and so on. For those who may not be interest for one reason or the other, get referrals from them. Ask them whether they know anybody who might benefit from knowing about SFI.
II. When you bring affiliate from these contacts, you already have a connection with them. Teach them to do the same.
III. Leveraging our Social Media Presence
In the current “News and Alerts” postings, SFI Corporate is explaining the merits of the “share” features that are offered to affiliates when they achieve a milestone such as qualifying in the various ranks of team leader or winning a Daily Grand prize. When we share those events, people learn about SFI. Over time, they will get curious and will want to investigate and learn more about SFI. This is and excellent way to continue working on our warm market.
http://news.sfimg.com/2014/04/01/your-invitation-gateway-and-sfi-share-its/
IV. SFI offers us other tools to build on this soft marketing approach
(a) The Wave3 starter kit (Item No. 70438 ) on your car is designed for just that: to market SFI without you even saying a word. It will arouse the curiosity of those with whom you interact on daily basis.
(b) . The Tripleclicks car decal sticker accomplishes the same result using the same methodology.
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(c) You also have all the various paper support marketing tools such as Wave3 X cards (Item No. 70429), SFI/Tripleclicks “Grow a second income cards (Grow A Second Income X-Card - 100 pack, Item No. 5597), ECA postcards Item No. 30909), and business cards you can hand out when you are using public transportation, or in your shopping errands for instance. They are very low cost, soft marketing tools.
B. Social Media: A Gold Mine for Sponsoring
Finally, your own ingenuity in talking to people, within the framework of all the social media sites available today with their in-house approach to marketing. As they offer us an excellent opportunity to build our contact lists and designated space where we can share information with like minded business people, marketing online is making leaps and bounds.
In conclusion, we need to keep in mind that our marketing efforts are lifelong. They are part of your daily, and monthly strategic actions as well as long term strategies. Success will not be overnight. It will come only with consistent action and refining our strategies, adapting them to changing circumstances.
I wish you the best in your efforts to succeed as I wish the same to every SFI Affiliate.
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