We always have to conduct ourselves in a professional businesslike manner but when we deal with ECA's I think it is even more important.
You have to convince these guys that joining TripleClicks makes good business sense. You have to make sure they take you seriously.
If you want to approach them via e-mail you can use the Gateway but your e-mail should be professional and give them a reason to click on that Gateway link. You can give them a point by point summary what it is about.
I prefer a more personal approach.
First make a formal appointment with an ECA.
Dress for success - shorts and flip flops are not going to make a good impression.
Put a professional presentation together to present to them (in a folder, printed and bound and that they can keep to look at after the meeting) Do not give it to them before the presentation - if they look at it while you are presenting your proposal they will not listen to what you have to say because they will be distracted.
Show them numbers and graphs and tables if you can. Business people look at the bottom line - the numbers will convince them - not a fairytale of promises.
Some of the selling points are:
The number of years Carson Services are in business.
The number of years SFI is in business.
The number of countries represented - which makes it global. Joining TripleClicks is the most amazing and most cost effective way to have a global market.
They pay nothing if they do not have sales. They only pay commissions on sales
They have thousands of affiliates marketing and promoting them and their business for free.
Testimonials can help a lot to "sell" the concept. Just do not give them all the testimonials you can find - it may have the opposite effect - that you might be trying too hard.
I am sure if you think about it you can come up with a lot more selling points and even some numbers of sales.
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We always have to conduct ourselves in a professional businesslike manner but when we deal with ECA's I think it is even more important.
You have to convince these guys that joining TripleClicks makes good business sense. You have to make sure they take you seriously.
If you want to approach them via e-mail you can use the Gateway but your e-mail should be professional and give them a reason to click on that Gateway link. You can give them a point by point summary
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