1. Mums are your salon’s target audience on Father’s Day
First, back to marketing basics. It’s Father’s Day so it is guys you need to target with your spa or salon marketing. Right?
Nope.
Women are the main buyers of Father’s Day gifts. They are your target promotional audience. Gear your salon marketing activities towards them and their needs. You’ll get a far better take-up and higher profits.
Run a Father’s Day Facebook competition for your salon or spa
Women, as I mentioned earlier, are your target audience.
Fact: Facebook is significantly more popular with women than men.
Good news: This makes Facebook the perfect place to promote your salon Father’s Day gifts and offers to a targeted local female audience.
I think running a Father’s Day Facebook competition throughout June, with a male-orientated prize, works a treat.
Stand out from your competitors and don’t just stick to a hair or beauty prize. The trick here is to home in on something you know men will love. And most men find gadgets, sport and cars irresistible. (Sorry guys, it’s true.)
With this in mind, approach local businesses and suggest a marketing partnership for a Father’s Day online competition with a juicy joint prize. You can each piggy-back on the other’s marketing channels too. I love piggy-back marketing and you’ll find more detailed ideas and tips on getting the best from it in this article.
So who can you team up with? And what can they donate as a prize for dad?
A lesson for dad with a golf pro at your nearest course.
A series of personal training sessions at the local gym.
The use of a flashy sports car for the weekend.
Dinner and fizz for two at a swanky restaurant.
A professional photo-shoot of dad with the kids.
Freebie tickets for dad and a friend to a cracking sporting event.
£xxx to spend on clothes at the best men’s boutique in town.
The marketing ideas for your business are endless. You just need to get out and about, networking and drumming up business partnerships and promotional opportunities.
Having teamed up with a local business, now add your hair or beauty element to the joint prize and bingo, you’re onto a winner.
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1. Mums are your salon’s target audience on Father’s Day
First, back to marketing basics. It’s Father’s Day so it is guys you need to target with your spa or salon marketing. Right?
Nope.
Women are the main buyers of Father’s Day gifts. They are your target promotional audience. Gear your salon marketing activities towards them and their needs. You’ll get a far better take-up and higher profits.
Run a Father’s Day Facebook competition for
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