1-send them group mail every week.
2-Tell them about SF1 business benefits.
3-Test the control group from profile selection to messaging and communication components ?
4-Ensure email correspondence contains a strong, memorable subject line to create engagement.
5-Play with the creative to ensure relevant content hits lapsed customers (e.g. “Free”).
6-Make any communications interactive and easy for the affiliates to do something, whether that is visiting the website, completing a survey, completing daily task or making a purchase.
7-Reduce cadence – once re-engaged reduce the cadence to maintain engagement.
8- Affiliates that are successfully re-activated and subsequently nurtured have the potential to become the most loyal and profitable. Compare the metrics to your acquisition data not your house file.
9-Tell them to take a lifetime value approach to SF1 marketing and long term goal.
10-Affiliate is a relationship-based industry, and relationships need to be maintained. Don’t spend all this time reviving your dormant programme just to ignore it again. Grow your programme by recruiting new players, either with fancy affiliate discovery tools or simple search engines: there will always be new players popping up in your industry that you should contact. Affiliate days are a great way to keep your affiliates engaged with your brand, as are industry events, themed competitions and engaging incentives
11-Continue mailing every week and many of them will become re-activated.
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1-send them group mail every week.
2-Tell them about SF1 business benefits.
3-Test the control group from profile selection to messaging and communication components ?
4-Ensure email correspondence contains a strong, memorable subject line to create engagement.
5-Play with the creative to ensure relevant content hits lapsed customers (e.g. “Free”).
6-Make any communications interactive and easy for the affiliates to do something, whether that is visiting the website,
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