You basically have two types of SFI marketing: Online and Offline.
Although social media falls in the first group, it is unlike many other forms of online marketing in the sense that, social media initially set out as place where people can meet friends or join groups of the same profession. As the number of people using this type of media increased, it became a minefield for placing advertisements and indeed many businesses have benefited from it.
As long as your advert is creative and eye catching, I do not see why you should not continue to use social media. However, there many other places online where you can advertise. Many answers to your question have already placed long lists of which the main one is Google Ad. Most people have reported more successes from paid rather free online advertising because the former is in most cases targeted.
In my view, offline marketing, which involves face-to-face interaction, has the added advantage of trust. It is human nature that it is easier to win the trust of people you have personally met than those at a distance.
SFI lists many other forms of offline marketing like the use of flyers or sending of cards from Tripleclicks.
In summary, I think it is better to utilise different methods of advertising.
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You basically have two types of SFI marketing: Online and Offline.
Although social media falls in the first group, it is unlike many other forms of online marketing in the sense that, social media initially set out as place where people can meet friends or join groups of the same profession. As the number of people using this type of media increased, it became a minefield for placing advertisements and indeed many businesses have benefited from it.
As long as your advert is creative
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