Attraction marketing requires two processes.
1. Relationship management - This has to be done so that you provide incentive to the individual to be attracted to you. On the internet, in a business relationship, you have to build trust. This can be done by:
a. Developing a brand that you are promoting. Usually yourself
b. Creating a persona that fits what you want others to think of you as a business partner.
c. Consistently painting the same image of yourself in all of your internet pursuits so that wherever
your prospect runs into you on the internet or elsewhere, they see and get the same vibes that
you want to present. That they recognize you and know what you stand for.
2. Attraction - The result of carefully telling your story and presenting your brand in such a way that they want to follow you and be a part of your movement or program and eventually join.
a. If you have done a great job building your brand and developing your relationship persona, you
will then have built the basis for attraction.
b. Any individual working the web will immediately recognize you from the numerous opportunities
you have presented to them in the form of emails, tweets, Facebook and other social media.
Plus the choice of programs and ideas you have presented to them.
c. When attracted, they will join with you in many of your efforts, if not all of them. Therefore, you
have to be involved in numerous activities so that the prospect can find something they can
partner with you or become involved in one or two of your projects because they trust you.
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Attraction marketing requires two processes.
1. Relationship management - This has to be done so that you provide incentive to the individual to be attracted to you. On the internet, in a business relationship, you have to build trust. This can be done by:
a. Developing a brand that you are promoting. Usually yourself
b. Creating a persona that fits what you want others to think of you as a business partner.
c. Consistently painting the same image of yourself
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