Website and blog compliment each other. When you have a website you should put in your effort to keep it updated and list information for your viewers at the earliest. This would help you get constant and returning traffic on your website. Through a Blog you can effectively post latest information on your website.
About the content of the blog, you should keep it relevant and specific to your goal. If you are looking forward to recruit PSAs and PRMs your blog should focus on strengths of SFI over other competitors and show a comparative that highlights the ease of doing business with SFI.
To have a great blog and maintain it, you should set a frequency and announce the date accordingly for your viewers to know when to come back for more information. You can also release the topic and sub-topics for the weekly write-ups in advance.
Your blog should always be objective oriented. You should decide a topic and run it for a month dissipating information related to the topic on a weekly basis to create interest and build a group of people who follow you regularly.
Information on your blog should be factual and written clearly with easy vocabulary to assist masses to understand. Instead of posting essays, short write-ups with facts and figures related to the topic would be more influential and eye-catching.
You should always keep the interest of your viewers while selecting a topic. It is their patronizing that will make your blog and website and your efforts successful. Try linking your Blog to a platform where your viewers can post their views and you can interact with them. If you are posting the blog on your website, it is the best place as your website traffic would be ever increasing. Their feedback at times can be helpful too. Provided you maintain quality.
You can run a contest with your blog and let the winner be featured on your website homepage for a month if it is monthly contest.
At the end of your blog you should always include URL of one of the Gateway with a purpose to sponsor new PSAs or PRMs.
You can have several pages for your website with specific purpose, if one is for your blog others can be Featured product of the day or week; SFI news; Achievements and contests won etc.
All this would help you establish your website and achieve your goal to pull good traffic to your website.
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Website and blog compliment each other. When you have a website you should put in your effort to keep it updated and list information for your viewers at the earliest. This would help you get constant and returning traffic on your website. Through a Blog you can effectively post latest information on your website.
About the content of the blog, you should keep it relevant and specific to your goal. If you are looking forward to recruit PSAs and PRMs your blog should focus on strengths
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