I see three key words in your question: team, attitude and change.
Attitude is a direct product one’s belief or perception of something or a situation. A right attitude leads to good actions and equally a wrong attitude leads to bad actions.
Therefore to change from one attitude to another, one has to address the cause of the misconception or wrong belief.
I find it strange, that you are not just dealing with the attitude of one or two PSAs but your team. It is one thing to help change the attitude of one person and another to change that of hundreds or thousands of people, unless there is a unifying reason for the negative attitude.
To help overcome misconception of SFI by your team, give them an honest and forthright picture of what SFI is, right from the start. Tell them that it is not designed to enrich them overnight and that it requires commitment to learn and work. The beginning need not be complicated as every new team member should be encouraged to go through the process of START - SFI BASICS - LAUNCHPAD.
As I said earlier, the change of attitude will require a change of mindset by both the sponsor and the PSAs. It could be that as their sponsor, you may have to change one or two things in the way you communicate with your team. This in turn may help develop a better understanding of SFI by your team.
All in all, one cannot force anyone to do something, and so if you are doing everything right and still meeting a negative attitude, it is best to move on and focus on finding new team members. Bear in mind that out of even 100 new PSAs only a few will be active. This is not your fault; it is just the way it is.
As stated in the Rules of Success, work with the workers and do not let small problems upset you!
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I see three key words in your question: team, attitude and change.
Attitude is a direct product one’s belief or perception of something or a situation. A right attitude leads to good actions and equally a wrong attitude leads to bad actions.
Therefore to change from one attitude to another, one has to address the cause of the misconception or wrong belief.
I find it strange, that you are not just dealing with the attitude of one or two PSAs but your team. It is one thing
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