Whether you meet your prospect online or offline, writing a follow-up email is crucial to your success. Following up is about reminding your prospects that you exist. It’s about plugging into a routine drill to keep reminding others of the value proposition you have to offer.
Here are important points that you need to consider when writing follow-up e-mails to be effective in getting results:
* A good way to follow up an unanswered e-mail is by replying to the first one you sent. This will enable you to keep the follow-up short, make the initial context easy for the reader to find and emphasize that they have not responded to you.
* When sending a follow up e-mail on your prospects, they might not have read yet your initial e-mail. When your prospects receive your follow-up e-mails, they might need to dig through their inbox to search the original for context. This will of course require effort and you need to make sure that you make things easier for your prospects to achieve an optimal outcome.
* Schedule your follow-ups. The best way to make sure that you follow-up, is to schedule it during or immediately after you send an e-mail. Mark your calendar or use your calendar planer on your smartphone.
* Keep the time interval. The time interval between the initial e-mail and the follow up really depends upon where you are in the life cycle of a relationship or deal. For an initial e-mail, following up within 4 days or within a week is ideal. It really comes down to a feel thing. You don’t want to be pushy, so space out your follow up e-mails.
* To be effective in your follow-up, don’t forget to add your personal touch. Your prospects will clearly distinguish if you’re just sending a generic message or providing them the right information to easily understand what’s in it for them.
* Always make a reference of your first e-mail/conversation in your follow-up. Highlights the facts that your prospects need to know to make it easier for them to remember.
Effectiveness of follow-up is directly tied to how quickly follow-up occurs. You need to remember that the art of follow-up is less important than the act of follow-up. Get in the game first. And then work on your craft. Following the above guidelines will help you to follow up effectively that get results.
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Whether you meet your prospect online or offline, writing a follow-up email is crucial to your success. Following up is about reminding your prospects that you exist. It’s about plugging into a routine drill to keep reminding others of the value proposition you have to offer.
Here are important points that you need to consider when writing follow-up e-mails to be effective in getting results:
* A good way to follow up an unanswered e-mail is by replying to the first one you
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