Essentially, brainstorming is a process by which new ideas are created. The initial objective of a brainstorming session is to write down as many ideas as possible about a particular objective or interest, without judging or analyzing the initial worth of those ideas. That comes later during the evaluation phase.
Brainstorming can be a group process or it can be done by an individual working alone, but either way the objective is to generate productive ideas and solutions to a specific objective.
So yes, brainstorming is a great way to help build your SFI team. The following can be applied equally to brainstorming on your own, with your team via one of the many available communication channels or with other SFI members in your area. You’re only limited by your imagination.
Start by writing down your objective. What is the problem you want your brainstorming session to resolve, or alternatively, what is it you need a solution for. This may sound obvious but you’d be surprised at how off track a brainstorming session can get if you don’t have a clear objective in mind for doing it. A likely objective or solution with respect to building your SFI team would be that you want to come up with an effective way of signing up new affiliates. Therefore you would make sure the ideas generated are aimed at this specific objective and not at how to encourage them to become EAs, which is an entirely different, although obviously related, objective. The reverse would also be true. If you want to brainstorm ways to get your PSAs to EA status, you wouldn’t write down ideas on how to recruit new PSAs in this particular brainstorming session.
Once you’ve worked out what problem you need to solve, identify what you want the solution to achieve. IE the problem you want to resolve is that you need to come up with more effective ways to attract and sign up new affiliates. So now you ask the question ‘What do I really and truly want to achieve by finding more effective ways to sign up new PSAs?’ Answer: ‘I want to build my team in order to be able to generate a good residual income. How am I going to do this – by signing up people who are going to be active and who also want to build themselves an active team and online business.’
So now your brainstorming focus has shifted from a vague 'just wanting to find an effective way to get new PSA’s', to a more laser targeted 'wanting to find an effective way to get new PSA’s that are more likely to understand what SFI is about and who want to work at building their own teams and online business'. This is a much sharper objective for your brainstorming – you now know you really need to attract a certain type of sign up to achieve your objective so you can focus your brainstorming ideas on how to best get those types of people to sign up.
Then give yourself a set time frame (ie half an hour) and let the ideas start flowing. Don’t attempt to analyse or judge them at this stage; you just want to get them all down on paper (or on the computer) as they occur to you. The aim is quantity, not quality but because you’ve given yourself a clear objective, you’ll be getting a lot more quality anyway than you perhaps otherwise would have.
Next, clarify and condense the ideas until you have a nice neat list of unique ideas. Then it’s time to evaluate and edit, armed with that important objective you’re already figured out. This is where you start discarding the ideas that don’t align with that objective. For instance, you may have written ‘spend more time in traffic exchanges’ but when lined up against your objective, you realise that you’re not likely to find the types of people you’re looking for in most TE’s.
Eventually you should end up with a list of great ideas that are all focused on allowing you to achieve your pre-determined objective, which is to find effective ways of signing up people who are going to be active and who also want to build themselves an active team and online business.. Now you can use those ideas to work out a laser-targeted course of action.
If you’ve been doing a group brainstorming session, each of you can take away the final list of ideas and come up with a plan of action that suits each individual.
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Essentially, brainstorming is a process by which new ideas are created. The initial objective of a brainstorming session is to write down as many ideas as possible about a particular objective or interest, without judging or analyzing the initial worth of those ideas. That comes later during the evaluation phase.
Brainstorming can be a group process or it can be done by an individual working alone, but either way the objective is to generate productive ideas and solutions to a specific
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