As the saying goes, the key is in the follow up. Keep all of your emails centered around a general theme and give 1 or 2 steps at best at a time. Introducing too many ideas at once can cause information overload and burnout. So whatever the goal of your email is stick to that 1 goal.
Emails that are chocked full of links usually hit the spam filter and are not delivered. Thus not read.
So capture your prospect with your subject line. Then stick to that theme in the email. Give 1 or 2 details. Open ended questions work best for getting the dialogue moving. Avoid yes/no type questions. Follow up on the follow up. Track your efforts and make adjustments accordingly. Email is the best way to disseminate information to your prospects and network.
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As the saying goes, the key is in the follow up. Keep all of your emails centered around a general theme and give 1 or 2 steps at best at a time. Introducing too many ideas at once can cause information overload and burnout. So whatever the goal of your email is stick to that 1 goal.
Emails that are chocked full of links usually hit the spam filter and are not delivered. Thus not read.
So capture your prospect with your subject line. Then stick to that theme in the email. ...more
