Every successful ad has 3 key components. A hook, a benefit to be derived from acting, and a call to action. It is also designed to appeal to a specific market, and placed where that market will see it.
Hook
This is usually the headline, or graphic. Something that will catch the viewers attention. SFI uses the big yellow bar to attract the viewer to the availability of the signing bonus.
Benefit
What does the viewer have to gain from taking action? A restaurant will not just say they sell food. Instead they promise an enjoyable dining experience for their target market, whether that is families, couples hoping for romantic evenings, or business executives hoping to impress their clients.
Call to Action
This is asking the viewer to take defined action, and giving them the opportunity to do it immediately. For example, "Click here to get your copy", "Get started today by clicking HERE".
When designing your ad, and deciding where to place the ad, have your target market in mind. What will appeal to those people? And where are they most likely to see your ad?
Hope this helps.
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Every successful ad has 3 key components. A hook, a benefit to be derived from acting, and a call to action. It is also designed to appeal to a specific market, and placed where that market will see it.
Hook
This is usually the headline, or graphic. Something that will catch the viewers attention. SFI uses the big yellow bar to attract the viewer to the availability of the signing bonus.
Benefit
What does the viewer have to gain from taking action? A
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