Please ensure the following features are kept in mind when you embark on advertisements to promote TripleClicks products:
1. People should remember the ad. after seeing it. If they do not remember the product that you
advertised then its waste of time and your money.
2. Just recollect the advertisements that attracted you over the years. Just analyse why you still
remember them.
3. You should ensure "that point of attraction to recollect " is maintained in your advertisement.
4. Just place an ad. based on the above and watch out for the response.
5. If its good then follow it for your regular ads. If the response is not so encouraging do not lose
heart. See what went wrong where Make corrections & do it one more time.
6. Who are all your Target Audience or Group? Identify it.
7. Once decided, then choose the appropriate product that is expected to go well with them.
8. Thereafter, decide the mode of advertisement. News Papers? Television? Cable TV Net work?
9. No doubt the idea of an ad. is to grab the viewers attention on the product you promote. Its Okay.
At the same time, the way it is projected is equally important. You can add an element of humor
in the ad. so that the viewer will remember it for a long time.
10. Format also plays a crucial role in receiving the attention of the viewer. So design it suitably
so that it does not escape the viewer's attention.
11. Timing of the ad. plays a crucial role in a successful ad. campaign. When to place your ad?
If you are going to place it in a Daily News Paper, then try to make them appear on Week End
Holidays so that it can be viewed by a larger audience.
12. If you plan to place it in a local TV Channel then try to make it appear during a very good Family
Entertainer or Serial, Game Show, etc.
13. Your ad. should look professional. If needed, seek the help of Ad. Campaign Managers to
design and create a better one for yourself.
14. Once these are fulfilled, then keep the season in mind and choose appropriate product(s)
for promotion.
15. Don't be so elaborate & try to make the audience to contact you for more details.
16. Remember the Rules of the Government prevailing in your Country/Region and ensure your ads.
comply with them without any deviation. Do not mislead the Viewers or Readers. Provide
honest & genuine information.
17. You should not create any kind of doubts or suspicion in their minds, knowingly or
unknowingly.
18. Try to identify Low and No Cost Advertising resources and place your initial ads.
19. Be clear in your Geographical placement of Ads.
20. Once ads. are placed, make yourself available to answer callers any time of the day.
21. Always have an alternate means of advertising in mind.
22. After a n ad. campaign, see the results; Analyse the response and take them in to consideration
when you go for more ad. campaigns.
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