Creating awareness for your brand online is important for building a complete Web presence for your small business and marketing of TripleClicks products. And one effective way to this is with display advertising on sites across the Web. Key components you can focus on to make sure your campaign is optimized are:
1. Audience Targeting - To get the most out of your display advertising campaign, it’s important to identify the type of consumer you want to target with your advertising. Audience targeting options, like geographic and behavioral targeting, allow you to target your display campaign to the audience(s) you want to reach.
2. Eye-Catching Banner Ads - If you want your banner ads to draw the attention of your prospects, it’s important to use a clean and visually interesting design. One way to bring your banner ads to life by using an image or graphic that represents your business, as well as your business name, so prospects will better understand if your business is relevant to them.
3. A Clear Call to Action - The call to action (CTA) is arguably the most important part of your display ad, because it tells consumers what you want them to do. So foregoing this critical step could mean losinga new site visitor. Remember that consumers will only see your ad briefly, so it’s important to draw them in with a single, compelling action that you want them to take.
4. An Optimized Landing Page - A landing page that is consistent with your online advertising instills confidence in your brand, which may make visitors more likely to follow through with a conversion.
5. Conversion Tracking - Conversion tracking measures true conversions like calls and emails, not just clicks, so you can gather more insight about what ads are driving customers to your business – and why.
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Creating awareness for your brand online is important for building a complete Web presence for your small business and marketing of TripleClicks products. And one effective way to this is with display advertising on sites across the Web. Key components you can focus on to make sure your campaign is optimized are:
1. Audience Targeting - To get the most out of your display advertising campaign, it’s important to identify the type of consumer you want to target with your advertising.
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