A great advertisement for any product does three things:
1) It connects a product with the people interested in those types of products. One of the biggest failings in advertising comes when an ad targets the wrong group of people (for example, promoting sports products on a site for retirees).
2) It engages excitement for the product--many ads these days fail to get their audience excited about the product, which means they fail to sell.
3) It is short but memorable. A short, memorable ad is more likely to stick in the head--while it may not initially sell, it can cause a person to return and pick up on the offer.
less
A great advertisement for any product does three things:
1) It connects a product with the people interested in those types of products. One of the biggest failings in advertising comes when an ad targets the wrong group of people (for example, promoting sports products on a site for retirees).
2) It engages excitement for the product--many ads these days fail to get their audience excited about the product, which means they fail to sell.
