There are so many ways to advertise and advertising definitely can be done offline, and online being the most popular. Again, your financial standing and the willingness to spend play the major role in deciding which way you want to advertise.
Some ideas for offline and ‘outside’ the social media medium for advertisement would be:
1) Via communication: be it by letters, e-mail marketing or distribution of flyers and your business card – make sure you include your URL on your letterhead, in your signatures, on your flyers & business card, wherever you potential contacts are likely to see it. Not to forget your website address as well.
If you distribute physical catalogue or you provide it on your e-commerce site, in addition to your toll free number, put your website address on the bottom of every page of your catalogue so your customers will have easy access to your online store/e-commerce site.
2) If you have a physical shop and you have an employee, make them wear uniforms, again put your website and URL on them so every customers sees a walking advertisement of your website. If you have no physical shop, order some SFI T-Shirts & caps (not limited to just these two) and start wearing/using them. Make sure you have enough business card to give away too.
3) ECAs giving away promotional items like mugs, keychains, umbrellas, t-shirts - print & include your URL, in a way it’s a daily reminder and a good way to get people to visit your website.
4) Yellow Pages – the old way of finding what we want fast. People still search for products or specific company via Yellow Pages.
Back to online marketing, a few ways that can be considered are:
5) SEM or Search Engine Marketing - using this method will require you to pay in order to have your ‘text’ ad appear when prospects/customers do their search for certain keywords.
6) Launch a promotional campaign - you can offer anyone who register on your site or subscribe to your e-newsletters within a certain time frame, the chance to win a free gift(s) like e-book or Gift Certificate. Find a way to link it to PriceBenders ‘Your Choice Dropshipping’ program for Gift Certificate, if possible.
There are so many more ways like link exchange, traffic exchange, by joining discussion groups, forums, viral marketing, classified advertising, online auction sites etc. You just need to spend some time planning on which way you want to do it.
less
There are so many ways to advertise and advertising definitely can be done offline, and online being the most popular. Again, your financial standing and the willingness to spend play the major role in deciding which way you want to advertise.
Some ideas for offline and ‘outside’ the social media medium for advertisement would be:
1) Via communication: be it by letters, e-mail marketing or distribution of flyers and your business card – make sure you include your URL
...
more
