You can advertise your business outside of online social media by these ways:
By E-mail List:
Most businesses are aware of the benefits of email marketing. However, many small businesses fail to leverage their website or blog to build their email list. This is best done from the start. A simple email sign-up form on your website can produce great results. Giving users an incentive to sign-up to your list is also very important. This can be anything from a newsletter to a freebie such as an eBook or Whitepaper that is relevant to your audience.
Distribute Press Release:
Press releases are easy to create and can be promotional in nature. The editorial guidelines are straightforward and it is easy to get your releases accepted on major press release distribution sites. It is an easy way to market your business and boost your online visibility. For best results, contact local media including newspapers and magazines to see if they will publish your press release. You may be surprised with the result.
Conversation:
There are many small businesses that get a lot of traffic on their website but fail to convert them into leads. Your website traffic is of little use if you cannot convert them into customers for your business. There are many ways to do this. Here are some examples:
Use good call to action on website
Use call to action in all other marketing material
Make sure call to action are prominently displayed throughout your website
Marketing - Call to Action
Offer Giftcards and Deals:
Every consumer loves a discount, deals and gift cards. Offering discounts gift cards and deals are a great way to market your business and reward customers. Make sure to promote your offers on your social media profiles and through articles and blog posts. There are also many deal websites that you can take advantage of. This is a great way to ge extra coverage for your business.
Videos:
Videos are very popular with consumers today and offer an excellent way to market your business. There are many ways a small business can use videos as part of their marketing strategy.
Displaying product videos on website is a very effective way to increase sales. Studies show that customers are much more likely to buy if they see a video on your product or service landing pages.
Being active on YouTube is another effective way to market your small business. YouTube is one of the most widely used channels by consumers today and building your company’s presence on the site can get extra coverage for your business and help to attract new customers.
You can also start your own YouTube channel to post your videos as well as share videos of other users that are relevant to your target market. Commenting on videos relevant to your niche is another way to engage with users and increase your brand visibility.
If you are creating your own videos, don’t limit yourself to promotional videos about your products or services only. Creating instructional videos that can help your targeted audience to solve common problems will get far more coverage than promotional videos.
Ongoing Optimisation Strategy:
Your website will be of little use if no one can find it on search engines. Simply optimizing your website at the start is not enough. To get good coverage on search engines, you will need to work on your website continuously, monitoring your statistics closely and refining your website accordingly. You will also need to update your site frequently with keyword rich content and work on building quality back-links to your site.
List Your Business on Popular Local Directories:
Other local business directories such as Google Plus Local, Bing Local and Yahoo Local are equally important. Make sure to include a good description about your business and a link to your website.
List Your Business on Location Based services and Apps:
Location based services such as Yelp and Foursquare are very popular among consumers. Listing your business on these services is a great way to market your business and attract new customers.
Try Google Adwords:
Google Adwords, Google’s pid advertising program, is a very effective way to get your website listed on search engines for your desired search terms. It can be very effective particularly in the short term while you work on improving your organic rank in the free listings. Due to increasing competition, the cost per click can be high but you can set a maximum monthly budget to keep your costs in control. With the right targeting, the ROI can be easily noticeable.
You can also use free advertising vouchers to try it out and get some advertising for your business for free.
Leverage Content Marketing:
Content marketing i.e. producing and distributing quality content that is relevant to your audience is one of the most effective ways to market your business and attract customers. This form of marketing is also highly targeted. If done correctly, content marketing can prove a very valuable asset to your marketing strategy. For best results, product a variety content types such as articles, infographics, videos, or webinars and distribute them on several channels.
Good Luck
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