Creating and publishing your own videos as a part of an integrated marketing communications program for your SFI business can be a daunting task. But video is essential to a well-rounded marketing plan and ignoring the opportunities— or worse yet, fearing the process — only limits your ability to reach those you can influence (prospects).
There are a number of issues that need to be resolved when contemplating the inclusion of video in your marketing program for your SFI business:
- Production and script development
- What equipment to use
- How to get the best lighting
- The framing of shots
- Audio and sound considerations
- Editing and post-production effects
- Uploading and publishing online
- Optimizing for search
Video provides your SFI business with a chance to display your company’s personality, virtues and wares in living color, making it available to anyone with a screen and even the slightest interest in what you have to offer.
There are tons of books and online resources that provide the tips, tricks, and strategies on how to create great video content for our SFI business.
There are online services, which offer affordable video hosting packages for businesses of all sizes. They can even provide you easy-to-understand how - to content developed for the sole purpose of helping you create and promote great videos for your SFI business. You can use Google to find services that offers video marketing platform for your SFI business.
If you decide to do your own video production of your SFI business, it should be in a professional grade. Make your video shoots simple, smooth and effective. There are several excellent free or cheap online video production tools that can help you create something that really stands out.
What you should include in your video production of your SFI business?
- A two-and-a-half minute video of your SFI business featuring Compensation Plan, Benefits chart, Earnings Calculator, The Plan, Global Growth, etc., will illustrate why a properly planned and executed video stands a much better chance of being viewed, shared and acted upon than something you quickly cobble together and slap onto YouTube. Don’t just tell but show to your prospects how your SFI business works.
- Use SFI affiliate testimonials
The testimonials of SFI affiliates are very powerful tools when it comes to strengthening your branding. They support the credibility of your SFI business and your level of expertise. By using testimonials, you’re helping your prospects to see themselves in the stories of real people.
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