“Elevator pitch” refers to giving a synopsis of SFI in a condensed version. It is short enough to get your concept across to a person in the time between floors in an elevator.
You need to know the importance of having a concise, brief and clear description of what you do on the tip of your tongue at a moment’s notice. You need to make sure that what you say during that brief window is actually being communicated clearly.
Here are some things to keep in mind when formulating and delivering your elevator pitch:
- The concept of SFI must be clearly communicated.
The pitch must be short, concise and clearly states what the name of the company which is Strong Future International (SFI) and what you do. The person hearing it would not have any further questions about what SFI offers, after hearing your elevator pitch. Being this clear allows the person you are speaking to think about ways he/she may be able to use your services or refer business to you, etc.
Example: My company is Strong Future International. We are one of the top network marketing opportunities worldwide. We offer substantial income to everyone, making money everywhere. You can participate as long as you want and there is no obligation or purchase requirement of any kind.
- Check for words that make the person you’re speaking to take pause.
For example: “My company Strong Future International pays your commission based on your monthly VersaPoints.”
The person you’re speaking to will say: What? That is internal language that means nothing to someone outside of SFI. If someone said that to me, I would be thinking, ”Why do they think that I should already know what they are talking about?” Not only do I not get what you do, I have no idea what you may have said after that because I’m having internal dialogue. Try telling your pitch to someone who is a complete stranger, have never heard of your company and have no clue what you do – if they get it, you’ve done it.
- Keep your messaging clear and concise.
Avoid corporate jargon whenever possible. If the person is not familiar with the terms you’re using, he/she will be confused.
- Utilizing a question would contribute to the effectiveness of your speech by engaging your audience.
For example: Do you need an extra income working from home? Would you like to have a share in company-wide sales commissions every month?
Asking questions can act as an attention grabber and an attention gauge. It is important to not only capture the attention of the person you are speaking to but to also gauge how interested they are in the conversation. If they seem very interested in learning why you asked them the question you did, you can tailor your messaging to meet their interest level.
- Knowing your business.
When prodded for more information, don’t sound as you’re reciting lines and don’t really know the subject matter. You should know very well why and what makes SFI one of the top network marketing opportunities worldwide.
The bottom line is that an elevator pitch is extremely important and worth taking the time to develop so it is easily understood and projects exactly what it is that you do. It may mean that you try out many elevator pitches until you find the right fit but it’s worth it. You never know whom you may run into in an elevator.
less
“Elevator pitch” refers to giving a synopsis of SFI in a condensed version. It is short enough to get your concept across to a person in the time between floors in an elevator.
You need to know the importance of having a concise, brief and clear description of what you do on the tip of your tongue at a moment’s notice. You need to make sure that what you say during that brief window is actually being communicated clearly.
Here are some things to keep in mind when formulating
...
more
