I assume you do not literaly mean pitching people in elevators, but rather a short strong message.
It would be a bit scary if you start pitching somebody in an elevator - unless they ask you about your business.
There are so many selling points you can use. I believe you have to use what will appeal to your target market.
If you talk to a young person - like my son - and you tell him that he can start building his retirement fund he is not going to listen. To them retirement is a foreign concept far in the future. Tell them they can make money to buy a sound system or a flat screen TV or something like that. If you tell that to me that is getting closer to retirement I am going to listen because it is something I am very concerned about.
An unemployed person is looking for a way to earn money - to make a living. That is your selling point. Match the selling points and put them together in a condensed form to target the person you are talking to.
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I assume you do not literaly mean pitching people in elevators, but rather a short strong message.
It would be a bit scary if you start pitching somebody in an elevator - unless they ask you about your business.
There are so many selling points you can use. I believe you have to use what will appeal to your target market.
If you talk to a young person - like my son - and you tell him that he can start building his retirement fund he is not going to listen. To them ...more
