SFI has many selling points, but for each prospect, the ones that need to be highlighted will differ based on his or her personal values. For me, the most important value is the ability to promote and to use SFI's and TripleClicks' many tools, from the gateway links to the ECA program to the ability to promote many other people's store items; the fact that this was free to start also played a large part in why I joined and started trying everything out.
Who is your prospect? What interested him/her in SFI enough to talk with you about it? What is he or she looking for? Know these, and you will know what to tell them about.
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SFI has many selling points, but for each prospect, the ones that need to be highlighted will differ based on his or her personal values. For me, the most important value is the ability to promote and to use SFI's and TripleClicks' many tools, from the gateway links to the ECA program to the ability to promote many other people's store items; the fact that this was free to start also played a large part in why I joined and started trying everything out.
