Hi Biljana,
There are many answers given that list the features of SFI, and of course people may be interested in some of those. They may feel more secure knowing that SFI has been in business for 17 years because that gives them a sense of security, and that is what people want, to know what it can do for THEM.
And that is what you could focus on - what are the benefits to THEM of joining SFI?
To do this, you do need to think more about your target market, and who you are speaking to.
For example, a parent might be attracted to working with SFI because it could:
- enable them to stay at home with the children so they don't miss out on them growing up
- make sure they can always take their children to school or social activities
- save them money and time as they won't have to commute to work, that's more money and time they can spend with their family
- enable them to take holidays at a time to suit the family rather than having to suit their employer
- help them teach their children to be more independent and business-minded
A person approaching retirement might like to know that SFI could help them:
- supplement their retirement income
- give them something to keep them mentally active
- continue to give them a sense of purpose after their job ends
- teach them how to use the internet for productive purposes
- leave something potentially valuable for their family to continue on
- feel less isolated as they learn how to network and socialise through their business
I'm sure you can think of more ways to attract students, people with disabilities, etc.
You can tailor this to suit whichever group you are marketing to, or whichever individual you are speaking to at the time. It's about identifying what THEY need, and how SFI can meet that need.
I hope this helps to give a different perspective in your marketing focus.
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Hi Biljana,
There are many answers given that list the features of SFI, and of course people may be interested in some of those. They may feel more secure knowing that SFI has been in business for 17 years because that gives them a sense of security, and that is what people want, to know what it can do for THEM.
And that is what you could focus on - what are the benefits to THEM of joining SFI?
To do this, you do need to think more about your target market, and who you
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