Hello, Alison:
This is my opinion about which is potentially more profitable, referring PRMs or ECAs.
Although PRMs (personally referred TripleClicks members) can potentially give you a lot of sales at TripleClicks, in many cases, unless you have a personal relationship with the PRM, their purchases will be few and far between. You can entice them with gift certificates, but that will cut into your profits.
So, to generate a high volume of PRM sales at TripleClicks on a regular basis, you will need to keep recruiting a high volume of new PRMs on a regular basis. While that is definitely a good thing that EVERY SFI affiliate should be doing, it boils down to being a sales business where you have to consistently put enough effort into filling your sales funnel to get the desired results.
On the other hand, when you sign up ECAs (E-Commerce Associates) who are serious, professional business people, they will do their share of marketing and promoting to draw customers and sales, and their consistent efforts have the potential to give you a steady, ongoing source of residual income.
Having said that, I know it can be quite challenging to find good ECAs who see the potential of marketing online through TripleClicks. But consider this:
What if you were to identify, say, five or 10 businesses or services local to your area who want to use the Internet to promote their business and generate sales. You help them get set up as an ECA. They advertise their business or service on TripleClicks (through their ECA store). They advertise using local sources to let local buyers know that there is NOW a convenient way to order and pay for goods from their business online and all they have to do is walk into the establishment and pick up their purchase!
The ECA will grow their business. Their customers get an easy way to shop online before going to pick up their item(s), and you, as the ECA referrer, earn your commissions and benefits!
Bottom line to your original question: I say it is better to sign up a few good ECAs who generate many sales each than it is for you to have to keep chasing down PRMs one at a time.
(But keep in mind that all SFI affiliates should work on recruiting BOTH PRMs and ECAs.)
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Hello, Alison:
This is my opinion about which is potentially more profitable, referring PRMs or ECAs.
Although PRMs (personally referred TripleClicks members) can potentially give you a lot of sales at TripleClicks, in many cases, unless you have a personal relationship with the PRM, their purchases will be few and far between. You can entice them with gift certificates, but that will cut into your profits.
So, to generate a high volume of PRM sales at TripleClicks
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