There are many reasons (most of them outside the sponsor’s control) why some affiliates stay inactive. As frustrating as it may sound, it should not hold you back from moving forward.
When a sponsor sends a weekly team message, the same information goes to both active and inactive PSAs/CSAs. This is because this is done through PSA mailer, CSA mailer or Genealogy. In other words with these methods, one is not spending any more time on one type of affiliate than the other.
However, when the sponsor communicates with the affiliates by E-mail, E-cards or phone, quite often the message becomes personalised and in this case it is probably best to apply these methods only to those PSAs or CSAs who are active as they are the only ones who are likely to reply.
Bear in mind that SFI Corporate also sends messages to its members and I think a member’s account is only cancelled if he or she fails to log in for at least once a year. When that member’s account is cancelled then they are automatically also removed from your genealogy. SFI gives as much time and chance as possible because one cannot tell all the circumstances lying behind the affiliate's inactivity.
In summary just keep posting your team messages as usual but reserve your personalised messages for your active affiliates. It is possible that some of your inactive members are actually reading your team messages. When they have overcome their other problems, they may return and indeed there are several success examples of that kind.
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There are many reasons (most of them outside the sponsor’s control) why some affiliates stay inactive. As frustrating as it may sound, it should not hold you back from moving forward.
When a sponsor sends a weekly team message, the same information goes to both active and inactive PSAs/CSAs. This is because this is done through PSA mailer, CSA mailer or Genealogy. In other words with these methods, one is not spending any more time on one type of affiliate than the other.
However,
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