It´s not like you really have to choose one or the other Allison.
You can do both.
ECAs are sellers. PRMs are customers. In any market, you can´t have one without the other. Therefore, they both have equal potential. It will only depend on which one you are more comfortable with, or which one you focus on more.
If I said one was more profitable than the other, would that mean you would give more attention to one and forget about the other? Then, you would be missing an opportunity.
Whichever one you refer, you also have no idea how active they will be, i.e. how much a PRM may spend or how much an ECA may sell.
If you are lucky, you may know potential ECAs personally and be able to help them set up their store, and help them promote it to increase their sales, and thus your commissions. If the product range appeals to other affiliates, they will also promote them, and you will earn commissions from those sales too.
You may have a niche market for PRMs and be able to promote certain products, e.g. you could have a health-related blog and be able to promote the health supplements sold by TC, then when they join to buy those you could benefit from commissions from those and any other purchases the PRM makes.
But really, it´s like asking if you prefer apples or pears.
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It´s not like you really have to choose one or the other Allison.
You can do both.
ECAs are sellers. PRMs are customers. In any market, you can´t have one without the other. Therefore, they both have equal potential. It will only depend on which one you are more comfortable with, or which one you focus on more.
If I said one was more profitable than the other, would that mean you would give more attention to one and forget about the other? Then, you would be missing
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