As compare to your different method of advertising, there is no guarantee that your newspaper advertisement will give you your desired result. The following are the elements for your consideration to increase effectiveness of your advert.
1) Attention grabbing headlines and in a simple format.
2) A great offer – by understanding what is your customer’s expectations or what they want to
know. Example, if you are an ECA and you are celebrating your e-store’s anniversary, you
can advertise for anniversary sale in a big scale. Remember, grabbing attention is very
important. If you have new product and need to do product launching, you can do the same.
The more you advertise in the newspaper, the more it will be seen. Check out that/about;
a) Check out if your competitor is the in the same paper? Or a similar to your advertising is
there?
b) What is the quality of the newspaper and readership and distribution of the newspaper?
c) Choose newspaper(s) that gives you huge exposure. If you can afford, go for #1
newspaper of the country.
d) If you go for Classified Advert, go for those with lesser days, e.g. twice a week, this will
reduce your investment, instead of spending tons of money if the insertion is done on daily
basis.
Choose your Classified Advert with newspaper that has 90% Business Opportunity Section,
means, everyone that reads the paper is looking specifically for Business Opportunities.
e) Choose newspaper that also run ‘online’, means, not only printed paper being read, but also
on the website, which you get lots more people seeing your advert.
f) To see the most successful advert, run it on your national, local, small & free newspaper.
In summary, newspaper advertisement needs a big budget for it, but if you consider all the above and plan your advert timely and use the correct method, you should be able to see a good result.
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As compare to your different method of advertising, there is no guarantee that your newspaper advertisement will give you your desired result. The following are the elements for your consideration to increase effectiveness of your advert.
1) Attention grabbing headlines and in a simple format.
2) A great offer – by understanding what is your customer’s expectations or what they want to
know. Example, if you are an ECA and you are celebrating your e-store’s
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