Running ads on the newspaper is still an effective way to reach a large number of people. Before considering what kind of ads or campaigns that are best suited for newspapers for the purpose of signing up new affiliates, you need to know what demographic groups still read newspapers regularly, because newspapers are still very much appealing to them.
The 45-plus age group tend to read the newspaper more frequently than younger demographic groups who tend to get their news from television, radio or the Internet. You should target your ads to the appropriate markets by requesting to the publication’s representative that your ads run in the section(s) that most closely relate to your target audience (business opportunity section).
In some cities and towns different days are popular for certain types of ads. For example, you might find in your area that Saturdays may be a heavy job and business opportunities day, while Monday may be popular for real estate, etc.
If running an ad in a smaller publication, you may want to ask for their editorial calendar so you can coordinate your ad with relevant topics of interest. This increases your chances of attracting quality prospects. For example, the calendar might indicate that the newspaper is planning to run an article in particular month on the growing trends of entrepreneurship. This would be an ideal place and time to run an ad for your SFI business opportunity. Currently there are 24 eye-catchy Text Ads from the Marketing Aids that you can use to attract your target market. With newspaper advertising, a discount rate is often available if you agree to place a series of ads using all 24 Text Ads one at a time within a certain time frame.
Here are some key strategic questions that you should keep in mind:
1. Audience.
Be aware of who your target audience is for the ad. For example, if the newspaper publication in which you are running an ad is directed to baby boomers or to younger, more eclectic audience, you want to make sure your ad is written and designed in such a way that it will attract the type of reader. Understanding the demographics of the publication’s readership (income level, geographic location, gender, etc.), as well as the “psychographics” (education, interests, values, etc.) will help you anticipate the expectations of your audience.
2. Perception.
How does the target audience perceive you—your offer?
3. Benefit.
What is the single most important benefit you can offer to a potential prospect? This benefit should be unique, persuasive, meaningful, and supportable.
4. Credibility.
What evidence do you have to substantiate your benefit claims? It’s not enough to simply say you’re a SFI business owner for xx number of years. You need to show it. Badges, testimonials of SFI affiliates, etc. are the proof behind your promises.
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Running ads on the newspaper is still an effective way to reach a large number of people. Before considering what kind of ads or campaigns that are best suited for newspapers for the purpose of signing up new affiliates, you need to know what demographic groups still read newspapers regularly, because newspapers are still very much appealing to them.
The 45-plus age group tend to read the newspaper more frequently than younger demographic groups who tend to get their news from television,
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