As you think about how to promote sports games of any sort, you must consider your audience: sports-lovers. You want to promote in places sports-lovers visit, particularly sports-lovers who enjoy a little gambling, and who are willing to spend some money on TCredits in order to play. As you find those places, you want to place ads that will attract sports-lovers.
The trick of it, though, is this: if you're using it to bring in *new* PRMs, rather than encouraging your current sports-loving PRMs to try out the games, you're essentially asking people to buy TCredits to win more TCredits. As a result, you have to find ways to encourage them to actually *want* those winnings... For that, you're going to want to promote other items that they can buy with those TCredits that they've won. Obvious choices would be sports memorabilia or sports related goods, or perhaps some of the objects, like gold coins, that are available through TripleClicks, suggesting they, "Go for the Gold."
Remember, your process, whatever you choose, will need to appeal to the values of your audience. When people forget this, they create unsuccessful promotions. Keep this in mind.
less
As you think about how to promote sports games of any sort, you must consider your audience: sports-lovers. You want to promote in places sports-lovers visit, particularly sports-lovers who enjoy a little gambling, and who are willing to spend some money on TCredits in order to play. As you find those places, you want to place ads that will attract sports-lovers.
The trick of it, though, is this: if you're using it to bring in *new* PRMs, rather than encouraging your current sports-loving
...
more
