The best and most effective adverts are always the ones that grab your attention in one second flat - unfortunately, these are also the most expensive adds for a couple of reasons - regardless of the medium you use.
They are usually in full bright and bold colours and bigger than a businesscard. They have big bold letters and great pictures or photo's on and very often a beautiful woman.
You can spend money and place an advert like this in a newspaper or magazine.
You can print flyers like this and have them placed in a newspaper or magazine.
Personally - I will do that once I earn plenty of money with my business but in the meantime back in reality I do it in a different way.
I suggest you take the newspaper you want to use and study it. Mark the advertisements that caught your attention. Cut them out and put them next to each other. See if you can find something they have in common. Look at each one and figure out why that specific ad drew your attention.
Now that you've done that - go to the advertisements and banners SFI offers. Find one with those qualities or one closest to it. You can then use it as is or change it a bit to suit your purposes.
You might find that a lot of advertisements have a basic common look - why? Because they work.
If your target market is people my age - keep in mind, our arms are getting too short to hold the newspaper far enough to read those small letters - so use big bold letters and do not expect us to read a story.
If you advertise a toy - target the children - not the parents. For this you need cool pics or photo's for the children to see and for the parents? - where they can buy it.
Good luck
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The best and most effective adverts are always the ones that grab your attention in one second flat - unfortunately, these are also the most expensive adds for a couple of reasons - regardless of the medium you use.
They are usually in full bright and bold colours and bigger than a businesscard. They have big bold letters and great pictures or photo's on and very often a beautiful woman.
You can spend money and place an advert like this in a newspaper or magazine.
You
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