So you decided to make a classical news ad campaign. It may have its benefits if you find the most appropriate type of ad for each of your target markets. As advertisements in printed media may have significant financial impacts for you, it is very important to find the most appropriate newspapers, with regards to their readership, print run, quality.
After you calculated your budget for the ad campaign, I suggest you choose following styles:
- colored weeklies for sports and online games: promote Uber Picks links with any of the marketing banners or texts of your own.
- fashion and/or jewellery weeklies: banners to some attractive ECA products.
- probably cheaper but much more targeted publications, like fair brochures or even entrance tickets.
It is important that the readers of your ad act immediately, otherwise they lose attention. Therefore, it is necessary to include a well-sized QR code of the chosen product or gateway link. People reading newspapers may forget about ads by the time they get next time close to a PC or a laptop. However, everyone has a mobile phone all time handy. A QR code reader is a kind of mandatory app on it, so most people can immediately open your gateway on their mobile.
less
So you decided to make a classical news ad campaign. It may have its benefits if you find the most appropriate type of ad for each of your target markets. As advertisements in printed media may have significant financial impacts for you, it is very important to find the most appropriate newspapers, with regards to their readership, print run, quality.
After you calculated your budget for the ad campaign, I suggest you choose following styles:
- colored weeklies for sports and online
...
more
