In my opinion, the goal is not so much to convince people that SFI is the greatest thing ever--they've heard things like that from every pushy salesman with shoddy goods--but rather to show them that SFI is a useful tool that can help them reach their financial goals with reasonable ease. The best way to do this, I find, is by showing them the processes by which I am able to do these same things. If your promotion processes already include the elements of training, they will be duplicating your success by the time they sign up.
That said, it helps to understand what your particular segment of interested people want. For example, I came to SFI because I wanted to learn how affiliate programs work; I stayed because of all the information and training provided by the site, as well as all the tools I needed to start succeeding. Some of the marketing tools take a completely different approach, and those will attract completely different people. You need to know your audience if you're going to successfully communicate with the people in it.
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In my opinion, the goal is not so much to convince people that SFI is the greatest thing ever--they've heard things like that from every pushy salesman with shoddy goods--but rather to show them that SFI is a useful tool that can help them reach their financial goals with reasonable ease. The best way to do this, I find, is by showing them the processes by which I am able to do these same things. If your promotion processes already include the elements of training, they will be duplicating your ...more
