To make your website effective as a tool for the affiliate's business, I suggest monetizing it, adding regular new fresh and original content to it, adding analytics to it, improving its loading speed, optimizing it for SE, and making it mobile friendly and above all presentable.
Donts
Do not use Traffic exchanges to drive traffic to your website if you are monetizing with Adsense or if you accept paid advertising from your clients. The amount of bots traffic and leads coming from this Traffic Exchanges should be a cause for concern to a serious website owner.
Dos
1) Get a paid traffic from Google, Facebook, Twitter, etc, etc
2) Submit your site to search engines, free and/or paid.
3) Share your content with your social media friends, followers and groups. Do not spam.
4) Add fresh new content at least once a week.
5) Be sure to add a lead capture form on your site.
6) Optimize you site for search engines (SEO).
7) Make sure that your website is mobile friendly.
8) Get your own leads/subscribers and notify them of new post by email.
9) List your website on free and/or paid Directories.
10) Add your website's URL to all your marketing print material and email signatures.
11) Ensure that your website load faster as a slow website will increase its bounce rate.
12) Ensure your website is safe for browsing. Use tools like McAfee secure, etc, etc!
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To make your website effective as a tool for the affiliate's business, I suggest monetizing it, adding regular new fresh and original content to it, adding analytics to it, improving its loading speed, optimizing it for SE, and making it mobile friendly and above all presentable.
Donts
Do not use Traffic exchanges to drive traffic to your website if you are monetizing with Adsense or if you accept paid advertising from your clients. The amount of bots traffic and leads coming from
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