Drip Marketing is a "lead nurturing" and a "customer service management" strategy based on an automated, sequential flow of communications..
It can be effectively used to grow an SFI business in lead prospecting and in affiliate training. First, it can help us interact with prospects and bring them to register with SFI..Second, it can be instrumental in training PSAs and teaching them duplication.
It is well known that Drip Marketing derives it name and strategies from Drip Irrigation, which takes into consideration soil characteristics, the plants' needs of water, and the best time for water absorption. It saves water by avoiding waste in evaporation, and delivers it only where it is most needed.
Similarly, Drip Marketing is suited for nurturing leads through the conversion funnel to increase conversion rates by delivering the right amount of information at the right time based on a "trigger". The trigger is typically the prospect's reaction to the previous message.
Applying Drip Marketing to build and nurture a list of prospects will follow a sequence of information delivery:
1. After a prospect's personal data is captured, on their visit to our website, our blog, or their click on one of our ads, we send them a first pre-written email message introducing SFI, its origin, its history and its tract record of success.
2. We follow up to present SFI as THE most lucrative and user friendly business opportunity today. We explain its worldwide reach and and its multiple streams of income, with special focus on the affiliate program, the TripleClicks store and the ECA program
2. Our third message should dwell more on the streams of income, introducing the Pricebenders auctions and the Eager Zebra Games
4. The fourth message could focus on the facts that SFI is free to join: there are no upfront fees and any out of pocket investments are made on a voluntary basis.
5. The fifth message should be an invitation to join with guidance on how to start SFI successfully by following the outline steps in "SFI Basics"
6. From this invitation, any follow up messages could use the material found in the "Frequently Asked Questions" pertaining to the subjects to which the prospect has been exposed in the first five emails.
Again, the objective of this "Lead nurturing" phase .is to keep the prospect interested until they register. The length of this phase will vary from one prospect to the next It is well know that conversion of a prospect into a customer or affiliate may take a long series of messages, up to 19 or even 29 times.
Applyng Drip Marketing to train PSAs and teach them duplication will be more effective if it follows the training sequences outlined in the SFI official training schedule from "Start" to working the "to-do-List", the Launchpad lessons, Marketing for beginners, for intermediate and for advanced affiliates, sponsoring and advertising.
After the welcome letter, all the following messages should be specifically tailored according to the PSA's personal situation, using the Genealogy filters, and the progress they are making. We have that progress recorded on their VP ledger.
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Drip Marketing is a "lead nurturing" and a "customer service management" strategy based on an automated, sequential flow of communications..
It can be effectively used to grow an SFI business in lead prospecting and in affiliate training. First, it can help us interact with prospects and bring them to register with SFI..Second, it can be instrumental in training PSAs and teaching them duplication.
It is well known that Drip Marketing derives it name and strategies
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